Leo Burnett partners with du for ‘The Entrepreneur’ to provide Advertising and PR Consultancy support to show’s winner

Press release

Published September 3rd, 2012 - 12:18 GMT

Adding even more value to the prize that the winner of The Entrepreneur will receive, du is proud to announce that international advertising strong house, Leo Burnett, is on-board. As a venture partner, Leo Burnett will offer its award-winning advertising and Public Relations expertise not only to the winner of The Entrepreneur, but to two runners-up, as well.

The Entrepreneur is a new reality TV show created by du, in search for the UAE’s next inspirational business person. The show will go on air on Dubai One on 3 October at 9pm.

“It gives us great pleasure to announce our partnership with Leo Burnett. The agency’s award-winning campaigns puts them at the forefront of their sector, and having such knowledgeable affiliates brings even more value to the overall prize that ‘The Entrepreneur’ winner and, in this case, the two runners-up will receive,” said Hala Badri, Executive Vice President, Brand and Communications, du.

“Creating the right brand image is a vital part of any company’s success story. We are pleased to have partnered with du for ‘The Entrepreneur’, to lend our support to the winning contestant and two runners-up. With our creative assistance, their concepts will be polished to garner the right attention. We will work closely with them to ensure their ideas resonate better with people”, said Kamal Dimachkie, Executive Regional Managing Director in charge of the UAE, Kuwait, Qatar and the Lower Gulf region, Leo Burnett. “As an agency with HumanKind at the very centre of our operational philosophy, we have made it our business to understand people and their behaviour. This knowledge is applied to every one of our projects, and will play an important role in journey to success for the UAE’s most talented entrepreneurs.”

Other strategic partners for du’s ‘The Entrepreneur’ include official broadcaster Dubai One, production partner Sony Pictures Television Arabia, Dubai Silicon Oasis Authority as strategic partner, Ernst & Young as the exclusive advisor and WAMDA as the knowledge partner.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.