du launches Every Step Counts wellness initiative in support of HH Sheikh Mohammed’s vision to adopt positive energy

du has launched ‘Every Step Counts’, a national wellness campaign to answerHis Highness Sheikh Mohammed bin Rashid Al Maktoum – UAE Vice President, Prime Minister and Ruler of Dubai’s call to adopt positive energy. His Highness, stated in his recent book “Flashes of Thought” that the most valuable asset a country has is its people and health is what gives time its meaning and life its taste. This inspiration message provided the impetus for du to initiate and launch its Every Step Counts wellness initiative.

For a sustainable future, corporate wellness must be considered a must by every company.Du believes in sustainable development, and as such states that its responsibility is to participate in helping the community achieve its development objectives, including promoting better health for all.

With Every Step Counts, du is standing up for the wellbeing of the UAE’s nation, and has enlisted music sensation Hussain Al Jasmi, goodwill ambassador for the United Nations' Intergovernmental Institution for the Use of Micro-Algae SpirulinaAgainst Malnutrition (IIMSAM), as an ambassador for the initiative.

Present at the launch of Every Step Counts was Osman Sultan, CEO, du; Hussain Al Jasmi, and senior representatives from du.

“We believe it is our moral obligation to be the catalyst of positive change which contributes to the welfare of the UAE,in honour of His Highness Sheikh Mohammed bin Rashid Al Maktoum’s belief that the wellbeing of the nation is in our hands, as the people of the UAE. Every Step Counts is our way of adding life to life, by inspiring every man, woman and child living in the UAE to take responsibility for their health, to start living a healthier lifestyle fuelled by positive energy today. This is our commitment to our customers and community, and our contribution to a more sustainable way of living.”

Al Jasmiadded: “I’m thrilled to be joining with du for the Every Step Counts campaign. It’s an honour to have been selected as the campaign ambassador, as it will help me to inspire the people of the UAE’s community to embark upon a journey to a future full of health and positive energy, starting with just a single step.”

Ramadan initiatives under Every Step Counts will include charitable walkathons lead and endorsed by a group of officials and dignitaries from the UAE, more details about the walkathons will be announced later.

As a telecommunications company, du has access to more than 6 million customers to whom it can broadcast its encouragement for a healthier lifestyle. The company was among  the firsts in theregion to launch smart health services, such as its Physician Helpline in partnership with Mobile Doctors , which gives customers access to Dubai Healthcare City-approved medical professionals at any time.

Starting from within, the company launched its own internal Wellness Programme earlier this year. The internal campaign aims to improve the overall health and wellbeing of employees, including a wellness drive, fitness exercise on all premises, the introduction of healthy food options in the company’s restaurant, and more.