du expands retail footprint through 4 new stores in Abu Dhabi

du has introduced four new stores in the UAE capital in line with its plan to expand the existing franchise model to cater to its growing customer base.

The new kiosks at Deerfields Mall, Mushrif Mall and Al Khalidiya in Abu Dhabi, will cater to the needs of small and medium enterprises, home and mobile consumers. The new outlet at Marina Mall in Abu Dhabi caters to both consumers and enterprises. du plans 19% expansion of its retail network, with 10 new franchise outlets scheduled to open by 2015.

Ahmed Al Khaja, Vice President, Consumer-Direct Channels, du, said: “We are committed to the positive evolution of our brand as we grow and expand our business. Extensive market surveys have revealed that the UAE capital offers great potential for the retail sector and it is a key area of focus for us. There is a huge market for the differentiated customer-focussed experience that we will provide in the market. To better serve the needs of our customers, we have chosen strong franchise partners who we have every confidence in, and who echo our own strong values and dedication to excellence on all fronts.”

As part of its commitment to delivering an exceptional customer experience, du has continuously sought new, innovative ways in which it can better serve customer needs. The company’s retail evolution began in 2011 with the opening of its first shop-in-shop concept with Virgin Megastores, followed by opening the world’s fourth Apple shop-in-shop concept within du retail space. Since then, du’s retail strategy has continually progressed to meet changing customer needs and attitudes, from partnerships with leading ICT brands, such as Samsung, to help usher in the UAE’s Smart City future, to state-of-the-art customer service experiences with its Video Retail Support Service, through to the development of award-winning green Shops that showcase the pinnacle of sustainable retail potential.