du wins big at the MENA Cristal Awards 2017

Press release

Published May 21st, 2017 - 11:07 GMT

During the event, du was also awarded three Cristals (Gold), many Sapphires (Silver) and Emerald (Bronze) trophies.

The UAE telecoms provider du won big at this year’s MENA Cristal Awards including Advertiser of the Year. The company received a total of 27 wins during the event, which took place recently, in Marrakech, Morocco. The wins were spread across multiple segments and campaigns including the du Tuesday campaign, Post Wisely, Digital Fasting, Tropa and the Future of Prepaid. These awards are another great triumph for du, having had a similarly brilliant results at Dubai Lynx and the Festival of Media.

“We are proud to have won so many prestigious awards at this year’s MENA Cristal Awards and be recognised as Advertiser of the Year. It is a rare feat for so many campaigns in one year, and it is very rewarding to see people appreciate our creative efforts when it comes to our campaigns. We always live by our tagline “Add Life to Life”, and we have created campaigns that focus on people’s lifestyle choices and aligned our communications to our consumer’s behaviours,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du.

During the event, du was also awarded three Cristals (Gold), many Sapphires (Silver) and Emerald (Bronze) trophies. du won in the Entertainment, Corporate and Commercial campaign sectors and was once again confirmed among the most awarded Telecom operator in the UAE and across the entire region within highly active and competitive categories.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.