Dubai’s Oldest Corporation Conferred Preeminent ‘Superbrand’ Title for Sixth Consecutive Time

ITL Comos Group, Dubai’s oldest formally established corporation, has been awarded its sixth consecutive Superbrands award — an honour renowned as the most respected universal seal of enduring excellence in the corporate sector.

The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of brand excellence. Participation in Superbrands is by invitation only and offered to innovative brands in their respective fields. Attaining ‘Superbrand’ status is renowned to strengthen a brand’s position and reassures consumers and suppliers.

The Superbrands Council, of which Dr. Ram Buxani (Ph.D, D.Litt), Chairman, ITL Cosmos Group, is a member, comprises seasoned global experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.

The Superbrands organization was originally set up in London in 1994 where it published the first Superbrands book.

Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait, Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands – making the series the largest collection of insights into leading global brands. To date over 10,000 individual brands have been featured worldwide.