Dubai Customs launches “Suggest a book” campaign to boost a learning organization

Press release
Published May 11th, 2016 - 10:46 GMT
Dubai Customs Main Building
Dubai Customs Main Building

Dubai Customs is finely aligned with the wise call of HH President Sheikh Khalifa bin Zayed Al Nahyan, in declaring this year as the year of reading. Consequently, Dubai Customs launched a series of activities and initiatives  in pace with this astute endeavour including the recent “Suggest a Book” undertaking, aimed at encouraging reading as a fixed routine for all employees, ideas generation, and exchange of knowledge by suggesting a book and then summarizing it to a larger audience of employees.

 “This initiative is subsequent to “Read” initiative launched earlier last year with the sole aim of encouraging reading and exchange of information on books read,” Dr. Sheikha Al Ghafri, Acting Director of Customs Training Center said.

 “This current initiative is driven by the of knowledge cascading technique while maximising levels of know-how sharing amongst employees. It also contributes to the capacity building  spirit, increases productivity and provides a versatile ground for spreading positive energy among the DC community.”

A bundle of selected high value books were introduced by the participating employees such as, “ My Vision”, “ The Art of War”, “Who Moved My Cheese” and a wide selection of motivation, strategy and life inspirational books. 

Background Information

Dubai Customs

Dubai Customs is one of the leading government departments taking part in enhancing sustainable development and promoting Dubai’s image worldwide, turning it into a principal capital, business and tourism destination, as it facilitates smooth movement of legitimate trade and leverages economic and social development, the matter which is consistent with its slogan stating "gateway to Dubai’s prosperity", because prosperity is usually based on free trade through a safe, fast and practical environment to meet the needs of people and adapt to their requirements. This in addition to DC’s main role to protect society and borders against those who try to smuggle prohibited substances to or through Dubai threatening the community safety and security.

Contact Information

Dubai Customs Building
Mina Road
PO Box 63
Dubai, United Arab Emirates

PR Contact

Contact Name
Yousef Alfeel

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