Dubai Economy Announces Successful Integration of Dubai Raffles and Idealz

Dubai Raffles, the digital platform launched by Dubai Economy earlier this year to manage raffles and other promotional draws in the emirate, has announced the first campaign that was successfully conducted through a full electronic integration with the platform. The first campaign was launched by Idealz, an e-Commerce platform, after integrating their platform with Dubai Raffles.

Dubai Economy launched Dubai Raffles as an integrated digital platform for managing promotional draws, including Scratch ‘n Win campaigns in Dubai without printing paper coupons or for merchants having to invest in the design and development of new systems. 

Launched in line with the smart transformation in the emirate as well as the Dubai Paperless Strategy and in consideration of the precautionary measures in place against COVID-19, the platform has all the necessary tools and features that allows for draws to be supervised, managed and conducted electronically with no paper coupons or contact required.

Merchants, business groups, banks, and companies can integrate the ‘Dubai Raffles’ platform to their electronic systems to conduct and manage raffles and promotions transparently, thus saving time and efforts and enhancing consumer confidence in such campaigns. Since all details and procedures are automated on the platform, it also eliminates the need for a Dubai Economy inspector to be present at the location to monitor raffle draws. Dubai Raffles notifies consumers on the number of coupons they are entitled to in each campaign, and winners on their prizes.

The Commercial Compliance & Consumer Protection (CCCP) Sector in Dubai Economy collaborated with Idealz to achieve the integration of the e-Commerce platform with Dubai Raffles. Following the integration the first Idealz campaign was successfully concluded through the electronic link feature of Dubai Raffles and the winners were announced subsequently.

Mohammed Ali Rashed Lootah, CEO of CCCP, commented: “Dubai Raffles is a transparent and convenient window through which Dubai Economy seeks to address the needs of merchants and facilitate the customer journey. Raffles and promotions are an integral part of shopping in Dubai and to have them conducted electronically enhances the unique customer experience we strive to provide. Dubai Raffles is also fully aligned to the strategic goals of the Government of Dubai to enhance ease of doing business and promote customer happiness.” 

Jad Toubayly, Co-Founder and CEO of Idealz commented: “We at Idealz are honored to have the opportunity to work closely with Dubai Economy on such a long-awaited project. Dubai Raffles Is not only a great platform that makes it easier to conduct and manage promotional campaigns efficiently and in an environmentally-friendly manner, but also helps in boosting consumer confidence in such campaigns.”

The Dubai Raffles platform is a value-added service that will further enhance ease of business and support retailers in their business development. Dubai Raffles do not interfere with the advertisements and promotional campaigns organised by merchants or their right to use their own communication channels to promote such campaigns and announce winners.

Consumers can go to the website https://dubairaffles.dubaided.gov.ae or use the Dubai Raffles smart application available on the Apple Store or Google Play to all the promotional draws in which they have entered, the number of coupons purchased, prizes, draw dates, how to claim prizes as well as the terms and conditions relating to the raffles and consumer rights protection.