Ducati UAE Participates in Dubai Motorbike Festival 2019

Press release

Published January 13th, 2019 - 05:44 GMT

During the event

Ducati participated in the Dubai Motorbike Festival 2019, which took place recently at Dubai’s World Trade Centre under the Royal Patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. Dubai Motorbike Festival is the largest exhibition of its kind in the region and is a platform for motorbike enthusiasts, professionals and business owners to gather amongst the latest brands and innovations on the market.

The entire UAE biking community was in attendance alongside various groups from across the Middle East and the event provided the perfect opportunity for motorbike enthusiasts to converge with fellow bikers and check out the newest products and trends. The festival is also hosted The Dubai Motorbike Stunt Battle, where athletes on bikes and ATVs competed to produce and showcase the most creative and fearless stunts.

Ducati – distributed throughout the UAE by Revolution Accessories LLC, part of Al Masaood LLC – presented and showcased their own latest models, including the Superbike 959 Panigale Corse and the Superbike Panigale V4 Speciale Tricolore. Visitors also had the opportunity to enjoy and admire an exclusive wide range of Ducati merchandise, riding equipment, parts, accessories and take part in demo rides of models like the Monster 1200, the Hypermotard 939 and the Scrambler Sixty 2.

Marwa Kaabour, Group Marketing and Communication Manager, Al Masaood said: “The Dubai Motorbike Festival 2019 gave us the opportunity to throw the spotlight on some of Ducati’s models, particularly the Scrambler Sixty 2, along with the latest offerings in the UAE market. We also had a live engine build and an exhaust fitment on display during both days of the exhibition and it was a huge success.”

Ducati’s flagship store in the UAE is located in Dubai on Sheikh Zayed Road and offers a full range of products and services for motorcycles, merchandise, riding equipment, parts and accessories, as well as finance and insurance facilities through strategic partners. Top Speed Bikes, Tannir Motor Racing, Freedom Riders, Motorcycle Nerds, Forma Performing Boots, SENA and BELL also participated in the exhibition along with Ducati.

Background Information

Al Masaood Group

Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.