Ducati UAE Relocates to Bigger State-of-the-Art Showroom

Press release

Published October 22nd, 2018 - 08:28 GMT

During the opening ceremony

In its latest move to boost interaction among motorbike lovers and motorsports enthusiasts in the UAE, one of the world’s most attractive motorcycles brand, Ducati, announced the grand opening of its new showroom on Saturday (October 20, 2018) at Sheikh Zayed Road Exit 40 and unveiled its latest Superbike brand, the ‘100% Italian’ Panigale V4 Speciale during a special ceremony.

Revolution Accessories, the official distributor of Ducati in the UAE and a company owned by Abu Dhabi-based Al Masaood Group, marked the opening of the 4,000 square-metre showroom in a special event held in the presence of Ducati guests and fans from UAE and prominent Ducati riders from Italy. Visitors admired and enjoyed the range of display of the latest model of Ducati bikes and an exclusive range of merchandise, riding equipment, parts, accessories and other products. They also had the opportunity to take some exclusive demo rides while lucky visitors got the chance to win prizes during the raffle draw.

The Panigale V4 Speciale is displayed in the UAE showroom for the first time, Ducati’s Superbike brand hailed for its ‘100% Italian’ character in terms of performance and quality. The Panigale V4 is known to demonstrate Ducati’s technology excellence and innovative engineering solutions and is the first mass-produced Ducati motorcycle equipped with a 4-cylinder engine, closely derived from the Desmosedici of the MotoGP.

Joel O’Brien, General Manager of Ducati UAE said: “Today’s opening of our bigger showroom brings forward Ducati’s vision and strategy as a leading player in the world of motorsports. The growing interest in motorcycles and motorsports in the country has been astounding, and we are here to pave the path for a generation of motorcycle lovers seeking for a destination, guided by the values that Ducati is known for. This new location for Ducati signals the market that we are set to lead the race and become the best motorcycle showroom in the UAE as we continue to innovate and upgrade our service facility adjacent to the showroom. The state-of-the-art service center is matched by highly experienced Ducati technicians and mechanics that were internationally-trained to serve the bikers community in the UAE to ensure the highest levels of customer satisfaction.”

Filippo Esposito, Export Area Manager, Ducati Motor Holding, commented: “Ducati’s new home in the UAE is testament to the growing appreciation to motorsports and top-notch driving experience in the country. Al Masaood’s leadership in the local automotive sector and strong values on excellence perfectly resonate with Ducati’s which further boost its presence and make it the region’s most loved motorcycle brand.”

The new facility accommodates both the Ducati Service Centre and the showroom, which provides greater accessibility for Ducati owners and motorbike enthusiasts to a comprehensive display of Ducati apparel and other products under one location. The opening ceremony also witnessed the presence of team members from Ducati Italy Ms. Manuela Montanari and Mr. Filippo Esposito.

Background Information

Al Masaood Group

Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.