E-Class takes luxury sedans to newer heights
Nasser Bin Khaled Automobiles, the exclusive dealers of Mercedes-Benz in Qatar, launched the face-lifted E-Class 2014, taking luxury sedans to newer heights. Auto China 2013 has earlier set the stage for the world premiere of this long-awaited model which now debuts in Doha, Qatar at the Nasser Bin Khaled showrooms located on Salwa Road.
E-Class boasts a finely honed design exuding an overall character of poised refinement and features markedly enhanced comfort and a high standard of equipment and appointments. Three petrol engines covering an output range from 135 to 245 kW with automatic transmission as standard provide for dynamic performance coupled with exemplary driving comfort. With these assets, the new E-Class sets a new standard for the luxury segment.
Khaled Shaa’ban, General Manager of NBK Automobiles said: "The new E-Class is a remarkable improvement of its precedessors, underlining, simulatenously, the true essence of Mercedes-Benz driving experience and unmatched engineering and performance. Luxury, prestige and technology are only few of the specs where the E-Class exceeds by far its competitors. The new E-Class was successfully received following its first global debut and we’re confident that it will generate just as much enthusiam in a market like Qatar.“
The E-Class radiates status and effortless superiority, meeting the expectations of luxury vehicles‘ owners anywhere in the world. An exclusively appointed interior conjures up a prestigious and congenial atmosphere.
Design: two new front-end designs to choose from
In keeping with the entire E-Class family, intelligent modifications to the design provide the car with a new front end as well as new proportions. When it came to the modifications, the designers followed the new Mercedes design idiom and reinterpreted the classical design values of the brand using the existing basis. The result is a superior and refined, dynamic appearance. The headlamps have been redesigned and comprise all functional elements with a single headlamp lens. Flowing light elements within the headlamps help to ensure that the essential lines of the "four-eyed" look which is typical of the E-Class are retained. The E-Class is available with two different front ends: the Sedan features the classic, three-dimensional saloon radiator grille in three-louvre look with the Mercedes star on the bonnet. The Sport Sedan comes with the sporty front end featuring a centrally positioned star to create a distinctive, emphatically dynamic look.
Interior: high-quality, prestigious setting
The interior has also been reworked and harmonised with the expressive exterior. High-quality materials and refined, subdivided areas with precise joints and sharp curves underscore the high-quality overall impression of the spacious interior.
A new feature is the two-part trim which stretches across the entire dashboard. Also new is the design of the air vents as well as an analogue clock between the two central vents. The harmonious interior is characterised by the redesigned centre console without selector lever, as well as a new multifunction steering wheel with DIRECT SELECT lever and shift paddles.
Appointments: a high degree of luxury as standard
There is a choice of two variants: the luxurious Sedan and the Sport Sedan. The latter features a powerful AMG front and rear apron, new AMG side skirts and AMG wheels. Typical of the AMG brand is the lavish scope of equipment and appointments. Starting with the E 200, features include LED headlamps, an electric sunroof, two-zone automatic climate control, PARKTRONIC and COMAND DVD.
New items of equipment are additionally available for other models:
The 360° camera comprises a close-range system of several cameras to assist in parking and manoeuvring. In addition to the functions of the backup camera, it also enables monitoring of the areas to the side of the vehicle and directly in front of the vehicle, thus helping to avoid inadvertent collisions during manoeuvring.
Safety: a host of innovations
In addition to the luxurious appointments, the hallmark Mercedes safety standard also sets new benchmarks. Unique features include the PRE-SAFE preventive occupant protection system with belt force limiters and side airbags on all outer seats and drowsiness detection with ATTENTION ASSIST. Among the highlights on board the E Class are the new or substantially enhanced assistance systems in the Driving Assistance package Plus. These include the following innovations:
DISTRONIC PLUS with Steering Assist.
Brake Assist system BAS PLUS with Junction Assist is able to detect crossing traffic and pedestrians.
The PRE-SAFE Brake can detect pedestrians and initiate autonomous braking to avoid a collision at speeds up to 50 km/h.
Active Lane Keeping Assist can now detect when the adjacent lane is occupied, in particular by oncoming traffic too.
Collision Prevention Assist.
Active Parking Assist.
LED intelligent light system.
Engine and suspension: onus on maximum comfort
The Mercedes-Benz E-Class is being launched with a choice of three refined, high-torque petrol engines: the E 200 BlueEFFICIENCY rated at 135 kW (184 hp) with four-cylinder direct injection and the six-cylinder models E 300 rated at 185 kW (252 hp) and E 400 with an output of 245 kW (333 hp).
Nasser Bin Khaled Automobiles
In the early 1950’s, Sheikh Nasser established Nasser Bin Khaled Al Thani Holding with a distinct vision: A commitment to establishing a world-class company, one in which entrepreneurial excellence was the norm, whose innovative and ethical business practices would benefit not only its individual customers, but the state of Qatar as a whole.
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