40 lucky shoppers win the hottest new electronics on the market

Press release

Published May 7th, 2012 - 07:41 GMT

Al Bawaba

Bahrain City Centre concluded its ‘Electrocity’ campaign by giving away a total of 39 electronics prizes and one grand prize worth BD 3,000. Prizes ranged from tablets, mobile phones, digital cameras, video game consoles with games, 3D TV, DVD system, mp3 docking station, surround sound system, color printer, and even a laptop computer.

The campaign ran for 39 days until April 28^th, during which the mall showcased the latest electronics and a Formula 1 race car in the Central Galleria. Shoppers who spent just BD25 at any store in Bahrain City Centre were entered into a chance to win the newest tech toys of the season by redeeming their receipts at the Customer Service desk. In addition, shoppers were invited to participate in the campaign on Facebook and Twitter by taking a photo inside the mall of the weekly theme and uploading it online. The most creative photo each week won an iPhone 4S.

“The ‘Electrocity’ campaign was a fun, interactive way to showcase the newest electronics available at the mall and give back to our loyal visitors by giving them the opportunity to shop-to-win exciting prizes,” said Duaij Khalifa Al Rumaihi, Senior Manager for Bahrain City Centre.

Background Information

Bahrain City Center

City Centre Bahrain is the largest shopping, leisure and entertainment destination in Bahrain, attracting more than 13.5 million visitors annually. Spread across more than 158,000sqm of retail space, City Centre Bahrain offers an international mix of more than 340 exclusive brands including 60 dining outlets, with major stores such as the Kingdom’s largest Carrefour hypermarket, Saks Fifth Avenue, Debenhams, Centrepoint, Pottery Barn and Home Centre. The mall’s integrated family leisure offer includes Wahooo! Waterpark, the Middle East’s first and largest indoor-outdoor waterpark, a 20-screen Cineco Cinema, and a Magic Planet. The mall is also adjoined by two premium hotels, the 5-star Westin Hotel City Centre Bahrain and Le Meridien Hotel City Centre Bahrain.