Emaar Retail celebrates Eid Al Adha with overnight promotions across leisure attractions

Emaar Retail, the premium leisure and entertainment provider, is hosting an exciting array of promotions across its flagship leisure attractions as part of the first 24 hour opening of The Dubai Mall, the world’s largest shopping and entertainment destination. 

The 24 hour opening is part of the Dubai Events & Promotions Establishment’s (DEPE) Eid Al Adha celebrations initiative, taking place over three consecutive weekends from October 18 to November 4, 2012. 

Visitors to The Dubai Mall over Eid will delight in the enticing offers and entertainment available at Emaar Retail’s leisure attractions in The Dubai Mall which include Reel Cinemas, SEGA Republic, Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and KidZania. 

For an energetic start to the weekend, skating enthusiasts can enjoy a four hour session on Dubai Ice Rink and receive a second session for free, available from 1.30am to 5.30am, and at the price of AED 80 this provides the perfect excuse for all to skate into the night.   

Marine aficionados can don headlamps for an exciting night safari at Dubai Aquarium & Underwater Zoo which is offering buy one get one free on all combo tickets, which offer access to the Aquarium tunnel and Underwater Zoo, for explorations between 2am and 9am. 

Early morning moviegoers can enjoy a free breakfast of waffles and a tea or coffee with every ticket purchased for the 3am – 9am screenings at Reel Cinemas, the UAE’s largest megaplex cinema with 22 screens. For the more adventurous, SEGA Republic, the region’s first and largest SEGA indoor theme park, offers buy one, get one free on the Power Pass from 1am – 10am. 

Arif Amiri, Chief Executive Officer, Emaar Retail and Head of Sales, Emaar Properties PJSC said: “With Dubai serving as a major global tourist destination throughout the year and particularly over Eid celebrations in the region, we are constantly striving to offer visitors world class experiences. The city’s competitive edge is met by pushing the boundaries on its leisure offerings which is supported by the latest initiative of 24 hour weekend openings. Eid in Dubai celebrations are a highlight of Dubai’s events calendar, and through our participation, for the first time, we are offering families and friends the opportunity to experience our world class leisure attractions in a whole new light.” 

Emaar Retail manages a strong portfolio of exclusive leisure and retail concepts including Dubai Aquarium & Underwater Zoo featuring the Guinness World Record for the largest acrylic viewing panel and thousands of aquatic animals; the unique children’s’ edutainment centre KidZania^®; Reel Cinemas, the UAE largest megaplex with 22-screens; Dubai Ice Rink, the Olympic-sized ice-skating and events venue, and SEGA Republic, the region’s first and largest SEGA indoor theme park - all in The Dubai Mall. Emaar Retail has also established the ‘premier’ Reel Cinemas Cineplex and rolled out a new SEGA Republic Game Zone in Dubai Marina Mall.