Emarat launches a new and innovative promotional campaign in cooperation with LG

Press release

Published April 18th, 2012 - 07:26 GMT

Al Bawaba

Emirates General Petroleum Corporation "Emarat", in cooperation with LG, has launched an innovative promotional campaign. LG will be offering special gifts for Emarat's customers upon their use of the auto or manual car wash services available at select Emarat service stations in Dubai. The car wash service entrances have been modified in a special and attractive design that blends with the campaign.

Through this campaign, every customer who uses the auto car wash service or the manual car wash service at the service stations with the new design, will get a car freshener and samples of Ariel washing powder.

Mr. Hussain Kazim, Manager, Corporate Communications at Emarat, said, "we welcome the existing and continuous cooperation with our partners, as we aim to offer the best services and promotions to our customers in a way that achieves positive outreach and enhances the Corporation's relations with them."

Mr. Kazim pointed out that this campaign is unique and innovative thanks to LG's distinct approach in promoting its products through the modification of the entrances of some car wash facilities, to attract customers, in addition to offering different gifts for the users of these services.

Background Information

Emirates General Petroleum Corporation (Emarat)

Over the last 35 years, Emarat has proven to be the UAE’s leading petroleum brand. Established in 1981 by the UAE government to market and distribute petroleum, Emarat now supplies a wide range of allied products and services.

We are committed to making life better for our customers by delivering the highest quality products and services at their convenience. Backed by a strong social and environmental programme, we promote and support community interest.

Emarat is a brand that combines a memorable product offering with exceptional customer service.

Company Profile

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.