Emarat Partners With Magnati To Offer Customers Seamless, Secure Payment Solutions
Emarat, a leading national power and energy company with a vast network of fuel stations and service centres across the UAE, has partnered with Magnati, a fully owned subsidiary of First Abu Dhabi Bank (FAB), to offer customers a seamless, integrated and secure payment solution.
The partnership will support card payment acceptance to enable Emarat customers to make card payments for services including: fuel, lube, convenience store purchases, car registration at Shamil and prepaid top-up for online acceptance. With Magnati’s fully integrated solution, Emarat customers will benefit from quicker checkout and a seamless customer experience.
Magnati’s deployment at Emarat fuel stations will include ATEX-certified devices meeting the fuel safety requirements as part of the payment solution, delivered in line with global security standards.
Magnati is focused on direct acquiring, issuer processing and acquiring processing. The company provides government, merchant and institutional clients with an intelligent payments platform that monetises data, using next generation technology to deliver improved experiences and increased efficiency. Magnati strengthens FAB’s leadership position in the rapidly expanding payments sector and is helping to accelerate its digital transformation agenda.
HE ENG Ali Khalifa Al Shamsi, Director General, at Emarat, said: “We are committed to providing the best and latest solutions in payments technology for our customers, to ensure convenience and security for all their transactions with us. This has become even more of a priority since the onset of COVID-19, particularly with regards to automising processes across all avenues. At Emarat, we look towards establishing ourselves as leaders in providing safe and easy payments options when using our fuel station services or shopping at our various stores.”
Ramana Kumar, Chief Executive Officer of Magnati, said: “Magnati was established to accelerate digital transformation in the payments space, and our partnership with Emarat serves as a testament of how we are taking serious steps towards making this vision a reality on ground, both for customers and merchants alike. The deployment of Magnati’s seamless and secure payment solutions across Emarat’s vast network will provide greater efficiency for Emarat customers’ payments. We are proud to collaborate with a national champion to unlock the possibilities of payments in the UAE.”
Salim Awan, MD, Institutional Payments, Magnati, said: “Magnati is excited to kickstart our partnership with Emarat to offer an improved experience for its customers. We are committed to support Emarat’s digitisation drive and our superior payment platform will offer customers greater convenience via automation and alternate payment options. This is just the beginning of an ongoing partnership designed with the consumer in mind. We look forward to bringing greater mobility and scalability to the customer experience.
Emirates General Petroleum Corporation (Emarat)
Over the last 35 years, Emarat has proven to be the UAE’s leading petroleum brand. Established in 1981 by the UAE government to market and distribute petroleum, Emarat now supplies a wide range of allied products and services.
We are committed to making life better for our customers by delivering the highest quality products and services at their convenience. Backed by a strong social and environmental programme, we promote and support community interest.
Emarat is a brand that combines a memorable product offering with exceptional customer service.