Emirates Airline to Sponsor the Tennis Academy Amman and Tennis Festival
Reaffirming its commitment to tennis and connecting with people and their sports passions, Emirates Airline has signed a sponsorship agreement to become one of the lead sponsors as well as the Official Airline Partner of the Tennis Academy Amman and the Tennis Festival. The partnership will enable the airline to strengthen its connection with tennis fans in Jordan, build relationships with the local community, grow the game of tennis, and help increase participation in the sport amongst younger generations.
Under the agreement, Emirates will benefit from significant on-court presence at the Tennis Academy Amman and the Tennis Festival, as well as its associated tournaments. The airline will also benefit from other marketing rights, including consumer activation opportunities at The Tennis Festival, as well as two other upcoming tournaments in 2018. Emirates will also be integrated across all of the Academy’s and Festival’s marketing and social media platforms.
The Tennis Academy Amman is a fully-integrated professional tennis academy in Jordan which focuses on children and teenagers from the ages of 4-18 to expose them to the game of tennis and train them to eventually compete in the sport. The Tennis Festival is an event dedicated to promoting tennis in Jordan through a series of local tournaments for all ages hosted by top names in the global tennis community, including renowned coaches and internationally ranked male and female players form the ATP and WTA.
Sultan Al Riyami, Manager Jordan and West Bank for Emirates Airline said: “Engaging with our customers and fans through sports is an important element of Emirates’ brand strategy. We have very strong links with tennis and are proud to help bring an incredible experience to tennis fans in Jordan. It makes sense for us to align our brand with local events and tournaments in Jordan such as the Tennis Academy Amman and the Tennis Festival where some of the tennis community’s most talented players come together to engage with local communities, and we are eager to provide fans the opportunity to enjoy unique experiences.”
Khalid J. Naffa’, Founder and Director of The Tennis Academy Amman said: “It’s a great honour for the Tennis Academy Amman to be the first sports facility in Jordan and the first tennis academy in the region to be part of the Emirates Airlines tennis portfolio as an annual partner and official sponsor in the Tennis Festival. Our everyday mission at the Tennis Academy Amman is to help local talents develop into world class tennis players, and with the support of our partners at Emirates Airlines we are one step closer to helping our players achieve their full potential and maybe one day, realize their dreams.”
Emirates’ tennis portfolio includes some of the most high profile events on the ATP and WTA Tours, including three of the four Grand Slams – the French Open at Roland Garros, the Australian Open, and the US Open, the fourth and final grand slam of the tennis calendar. Emirates is also Official Airline and Premier Partner of the ATP World Tour. Through this partnership Emirates benefits from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across 61 tournaments in 32 countries.
Emirates has been serving Jordan since 1986, and today operates three daily flights between Amman and Dubai utilising the B777-300ER.
The Emirates story started in 1985 when we launched operations with just two aircraft.
Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.
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