Emirates Airlines and Emaar Top YouGov’s List of The Best Brands In the UAE for 2019

Press release

Published January 26th, 2020 - 10:34 GMT

Noon.com was among the brands that improved the most year-on-year

Highlights

Emirates Airlines and Emaar topped the YouGov Brand Index ranking the best and most reliable brands in the UAE during 2019.

Emirates Airlines and Emaar topped the YouGov Brand Index ranking the best and most reliable brands in the UAE during 2019. The two brands scored 84.5and 80.5 points respectively in the overall ranking with Emaar growing 0.9 per cent year-on-year.

Almarai came in third place with 77.5 points overall, followed by Apple’s iPhone brand which ranked fourth with 76.1 points. A new entrant to the top five rankings was Emirates NBD which scored 74 points.

The Middle East e-commerce giant noon.com witnessed a remarkable improvement in the strength of its brand and loyalty of its customers. noon.com secured the tenth spot on a second YouGov list, which ranks the brands that achieved the steepest increase year-on-year. This list was topped by Pakistan International Airlines which grew by 18.1 points.

YouGov tracks brand advocacy ratings by measuring whether customers of the brands would recommend the brand to friends or colleagues, or whether they encourage others to ‘avoid’ the brand.

Background Information

YouGov

In the Middle East and North Africa and South Asia, YouGov has the largest pure research online panel where hundreds of thousands of people participate in surveys across 21 countries. We pride ourselves on providing first-class quantitative analysis, which offers unparalleled regional insight across the Arab world.

We have a culturally diverse team of passionate and forward-thinking researchers who are specialists across a range of industry sectors. Every day leading brands, businesses and the media trust us to offer a more accurate, more actionable portrait of what the world thinks.