Emirates NBD showcases technology innovation with opening of Deerfields mall branch

Emirates NBD, a leading bank in the region, today announced the opening of a new branch in Abu Dhabi, conveniently located within Deerfields mall in the heart of the city, offering a customer-centric environment clearly distinct from that of a conventional branch. 

The newly opened branch features an extensive use of digital technology, including a Mobile App Station and an innovative display, which are designed not only to offer enhanced banking experience but also to educate customers about Emirates NBD’s alternative banking channels that can be accessed through the bank’s robust internet and mobile banking platforms. 

The retail banking space inside the new branch is designed around the emerging needs of customers, with extended business hours from 10 am till 9 pm. The Deerfields branch promotes customer engagement at all levels, which sets the tone for all of Emirates NBD’s new branches going forward.  

Shayne Nelson, Group CEO of Emirates NBD, who inaugurated the Deerfields mall branch, said: “The new branch represents the evolving face of retail banking as customers become increasingly tech savvy and demand for quick, yet efficient banking services. The opening of the new smart branch is predicated on this change as the format of physical branches is evolving with advisory areas integrating with technology innovation. Additionally, the opening also caps an outstanding first quarter led by robust growth opportunities. Retail expansion, driven by our customer-centric strategy, continued to reap benefits in the quarter, and expansion plans remain a top priority for the bank for the rest of the year.” 

The flagship branch features other innovations, including display panels that provide information about the bank’s products and ongoing promotions, and an interactive touch-screen that establishes connection to internet banking. The interactive kiosks have several informative ‘how to’ videos on Emirates NBD banking apps. The overriding objective of these facilities is to inform, educate and empower the customer so that they can avail convenient banking services, when they want, how they want and wherever they want. 

Commenting on the launch of the new branch, Ahmed Al Marzouqi, General Manager – Retail Distribution, Emirates NBD, said: “The opening of our new branch in Deerfields is also in line with our strategy to expand our presence in customer convenient locations such as shopping malls. As part of our closer to customer strategy, the remainder of the year will see Emirates NBD opening up many more branches in busy locations such as shopping areas, business districts, and airports, among others.” 

The opening of the Deerfields branch will offer a suite of the bank’s products and services, including account opening services deposits, cards, investments, and loans advisory, among others, providing quick and easy banking access to shoppers and merchants alike.