Emirates NBD promotes healthy lifestyle with launch of ‘LiveWell’

Press release

Published October 27th, 2014 - 08:40 GMT

Al Bawaba

Emirates NBD, a leading bank in the region, announced today the launch of ‘LiveWell,’ an integrated health and wellness programme aimed at promoting healthy lifestyle and well-being among the bank’s one million plus customers.

Under the programme, Emirates NBD debit and credit card holders will reap exclusive benefits at over 500 spas, gyms, fitness centres, and health clinics, among others in the UAE. With the launch of LiveWell, the bank’s customers will enjoy attractive discounts of up to 50 per cent across participating fitness centres, by using an Emirates NBD credit or debit card.

Commenting on the launch of the LiveWell programme, Suvo Sarkar, General Manager – Retail Banking and Wealth Management, Emirates NBD, said: “At Emirates NBD, we devote a great deal of attention to focus beyond the financial aspirations of our customers. It is therefore imperative for us to continually innovate and evolve with them in terms of the value-added services and benefits that we offer. We believe that a programme like LiveWell will resonate well with our customers and make it easier for them to access superior health and wellness facilities.

“Furthermore, the incentives offered through this programme are in keeping with the bank’s commitment to offer unparalleled privileges through our various customer engagement platforms such as the highly successful Bon Appetit and PIN2WIN programmes. We are confident that our LiveWell proposition will be an excellent value addition to our customers in terms of achieving and maintaining their fitness goals, whilst enjoying great savings in that journey.”

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.