Emirates NBD recognised in first ever global Midas Brand Report 2014

Press release

Published February 9th, 2015 - 11:50 GMT

Emirates NBD

Emirates NBD, a leading bank in the region announced that it has been recognised in the Midas Awards’ inaugural Midas Brand Report, a yearly ranking of the world’s most successful financial advertising.

Ranked 8th among leading banks and financial services organisations across the world by Midas Awards, Emirates NBD is the only Middle East organisation that is featured in the list. The first-ever Midas Brand Report covers successful and creative financial services campaigns that earned recognition at the 2014 Midas Awards.

Founded in 2001, the Midas Awards are the premier platform recognising excellence in financial advertising and marketing across the banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting sectors. The competition invites entries in specific categories such as Products & Services, Craft, and Use of Medium.

In December 2014, the Midas Awards saw Emirates NBD walk away with six awards for four of its highly successful and innovative marketing campaigns. The bank was awarded two gold and two silver awards for its ‘Hey Future Me’ campaign, an emotion-driven campaign that helped Emirates NBD introduce Children’s Savings Plan to its Priority Banking customers. The bank also won a gold award and a special Certificate for its ‘Culture Dispensing Machine’ initiative that was aimed at promoting the UAE’s tradition and culture among the resident community in a fun, interactive manner.

In addition, the bank won a silver for ‘Shake n’ Save’ and two Special Certificates for its ‘Eat, Pay, Love’ campaigns.

“Being ranked among the top 10 financial services brands in the world is certainly a great recognition for Emirates NBD which validates the bank’s commitment to delivering world-class products and services to our customers,” said Vikram Krishna, Head – Group Marketing and Customer Experience, Emirates NBD.

“This significant recognition also validates the bank’s philosophy of simplifying the banking needs of our customers, and connecting with customers through some very creative work. Going forward, you will see us introducing more creative work that will shed light on the everyday banking and non-banking requirements of customers.”

Some of the global institutions featured on the Midas Brand Report are, MasterCard, Citi, and Toronto-Dominion Bank, among others.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.