Emirates NBD wins bronze award for best sponsorship of Omega Dubai Desert Classic
Emirates NBD, a leading bank in the region, has won the bronze prize in the Best Sports Sponsorship category at the prestigious Sports Industry Awards (SPIA).The bank was recognised for its integrated 360 degree activation of its role as the official banking sponsor of the Omega Dubai Desert Classic.
Organised by ‘golf in DUBAi’ at the Emirates Golf Club, the Omega Dubai Desert Classicis the first European golf tournament to be held in the Middle East. Held at the beginning of each year since 1989, the tournamen twill mark its 25th anniversary in 2014.
Emirates ENB was awarded its prize for the scope of its support of this event. Representing Emirates NBD at the awards ceremony which was held on 27th March 2013 at the One and Only Royal Mirage, Dubai, Saif Al Mansoori, Deputy Head, Group Marketing and Branding, said “our approach was a 360 degree roll out of our branding and support, specifically designed to raise awareness of the tournament in a manner which befitted its status”. Al Mansoori continued, “the event itself is a perfect fit for Emirates NBD. It had a quality field take part, with Lee Westwood and Rafael Cabrera-Bello included. It has a long history of highly professional golf; champions including Ernie Els, Tiger Woods and Rory McIlroy. The bank wishes to associate itself with quality events such as this and when we do, the marketing team puts in place an innovative and sympathetic programme to support it.”
The sponsorship of the Dubai Desert Classic is an example of how Emirates NBD has grown its involvement with golf to a very high level. Al Mansoori commented, “our Passion For Golf platform has been a key success for our sponsorship programme, as evidenced by this award.”
Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.
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Omega Dubai Desert Classic
The 2010 edition of the Omega Dubai Desert Classic marked the 21st anniversary of the $2.5 million European Tour event at the Emirates Golf Club. Known as the "crown jewel" of the European Tour's three-stop Desert Swing, the event once again attracted a stellar cast including golf legend Tom Watson, European number one Lee Westwood and defending champion Rory McIlroy among other big guns.
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