Emirates NBD launches new business privileges programme for UAE-based SMEs

Press release

Published May 13th, 2013 - 09:37 GMT

Al Bawaba

Emirates NBD, a leading bank in the region, announced today the launch of ‘Rewards & Beyond,’ a brand new business privileges programme for its Business Banking customers. The programme, which is linked to the ‘Rewards & Beyond’ loyalty card, is in line with the bank’s objective to provide its UAE-based discerning SME customers with a comprehensive suite of products, benefits and solutions.

Backed by an extensive list of benefits, ‘Rewards & Beyond’ offers Emirates NBD’s Business Banking clients a comprehensive package of exclusive benefits from over 80 reputed brands across the UAE. The programme is valid till June 30, 2014, giving small business owners in the UAE the flexibility to avail the discounts on offer multiple times throughout the year.

“Our market research at Emirates NBD shows that while cash and capital management remains a key requirement for SMEs, they would also welcome the opportunity to get non-financial business support that would help them grow their business in a more cost-efficient and sustainable manner,” said Saif Al Mansoori, Deputy Head – Group Marketing & Branding, Emirates NBD. “The ‘Rewards & Beyond’ programme has been carefully designed to provide our SME clients with comprehensive business support and benefits that go beyond the banking experience.”

The exclusive savings and benefits on offer via the ‘Rewards and Beyond’ programme have been categorised under four main categories: Business Services, Operations, Business Development & Entertainment, and Learning & Consultancy.

Under the Business Services category, Emirates NBD SME customers can avail discounts on ancillary services like cleaning, IT, healthcare, HR and electronics that support day-to-day business functions. Partner agreements with 25 suppliers include special discounts at Touch Mate, Noa Dental, Bayt.com, Nextline, South Travels and FSN travel to name a few.

Benefits under Operations include automotive printing & stationery, fit outs, retail, car rentals and logistics. Emirates NBD has teamed up with a total of 19 merchants in this segment, including Compex Logistics, Zain Car Care, Europe Car, Hertz Rent a Car, BAFCO, Mr Copy, Digital Copy Center, Arabian Gulf Printing Press LLC and M2M Fashion.

Business Development and Entertainment services include partnerships with event-management companies, marketing support services, getaways, dining options, magazines, corporate gift suppliers, golf club suppliers, such as the Arabian Ranches Golf Club, entertainment and business centres. SME customers looking for guidance and advisory services can take business consultancy courses offered by various industry leaders, such as Biz Strategy, under the Learning and Consultancy segment.

Clients signing up for the programme will receive a ‘Rewards & Beyond’ card along with a detailed booklet that introduces the merchant partners and corresponding benefits offered.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.