"En Route to La Dolce Vita," the Ultimate Road Trip Experience Launched by Four Seasons in Italy and Cap Ferrat

Press release
Published June 11th, 2017 - 09:36 GMT
La Dolce Vita
La Dolce Vita

Experiencing the thrill of driving a vintage car from the 1960s with all the modern luxury comforts while discovering beautiful Four Seasons destinations in the south of France and Italy – could it get any better?

Guests to the three picturesque European cities can look forward to this all and more as they go on a dream road trip holiday with Four Seasons Hotel Milano, Four Seasons Hotel Firenze and Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel.

‘En Route to La Dolce Vita’ is an exclusive driving package that combines the glamour of the French Riviera with a twist of dolce vita, behind the wheel of a classic vintage car. The one-of-a-kind road trip experience was designed by the three Four Seasons Hotels to offer guests the possibility to reconnect with the art of travel and enjoy the incredible beauty of the landscape between France and Italy. The scenic roads along the way make the journey truly memorable, with enchanting colours going from the deep blue of the Mediterranean to the inspiring ochre lands of Tuscany. Whether in Cap Ferrat, Milan or Florence, strategically located Four Seasons properties combine local sightseeing and on-site activities including Spa – creating a truly unforgettable holiday experience.

The exclusive road trip can be organised from any of the three destinations and can be customised to include an exclusive itinerary curated by the properties’ concierge teams to ensure that guests get the opportunity to explore all points of interest. Stops along the way may include visits as diverse as romantic Portofino; Finalborgo, an ancient village on the hills of Liguria; or gastronomically-rich cities like Modena and Parma, just to name a few.

The south of France and Italy share a great heritage in douceur de vivre: incredible cuisine, fashion, art and culture will be the key ingredients of this memorable journey, where time stops to reconnect with the art of contemplation in one of the most beautiful regions of Europe.

Every detail has been thought through to ensure guests can concentrate on quality time only, including road assistance and the possibility to switch to a modern car whenever they wish, packing/unpacking and luggage services, as well as picnic boxes prepared by the Hotels' Chefs.

Classic Car

Guests can pick their choice of classic car within a selection of original models including a 1961 Giulietta Spider, a Mercedes-Benz 190 SL Cabrio and a Porsche 356 Speedster (made famous by James Dean).

The classic car may be booked at each Hotel, at time of reservation based on availability and includes:

• Technical presentation of the car

• Personalised itinerary highlighting points of interest, restaurants and more along the way

• Road book to follow suggested itinerary

• Road assistance (6 hours for the routes Milan to Cap Ferrat and Milan to Florence and vice versa, 8 hours for Cap Ferrat to Florence and Florence to Cap Ferrat)

• Second car providing road assistance and mechanic support

• Valet parking for every stop and car cleaning

• Refueling service (fuel cost at guest’s charge)

• Luggage service

• Radio connection between the vintage car and the road assistance car driver

• Additional system for hands-free phone connection to musical sound system

• Option to switch to a modern car in case of bad weather

• Including 6 hours of road assistance and 350 kilometers mileage

• Fuel and tolls excluded 

Background Information

Four Seasons Hotels and Resorts

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

PR Contact

Contact Name
Binan Souleiman

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like


Sign up to our newsletter for exclusive updates and enhanced content