Etisalat’s exclusive e-junior and e-masala channels receive top rating

Etisalat is pleased to announce its e-junior and e-masala channels, which are available exclusively to eLife TV and e-vision subscribers, have been rated ‘number one’ in their respective categories according to Etisalat’s TV Viewership Rating Statistics. This information is extracted from Etisalat’s state-of-the-art Audience Measurement System across customer base on the IPTV network. 

e-junior, Etisalat’s exclusive and only UAE centric kids channel which recently celebrated its 10th anniversary, was ranked number one in the kid’s channels category.  e-junior has gained the loyalty of young viewers and trust of parents over the years with its outstanding high quality and safe content.  e-junior is available to eLife TV and e-vision subscribers on Channel 300. 

Launched in 2004, e-masala is ranked number one for viewership in the South Asian GE(General Entertainment) category. The channel has established itself as one of the leading  South Asian channels in the UAE and as a strong brand in Etisalat's TV and entertainment portfolio. It brings movies, soaps, lifestyle and cookery shows, primarily to over 125,000 Hindi, Urdu, Malayalam and Tamil speaking households in the UAE. e-masala is available to eLife TV and e-vision subscribers on Channel 600. 

Following the resounding success of e-masala and in response to requests from a large number of subscribers, e-masala +2 was launched on 9^th February.The channel allows viewers to catch their favourite programming on e-Masala just a couple of hours after the original telecast. e-masala +2 is available to eLife TV and e-vision subscribers on Channel 602. 

Commenting on this achievement, Mr. Humaid Rashid Sahoo, CEO e-vision said: “At Etisalat, we strive to offer only the best content and entertainment for our valued customers, to ensure our channels maintain their pioneering position in such a competitive marketplace. Our viewers and advertisers can rest assured that our channels broadcast the most engaging,clean and the latest content to a very large and culturally diverse audience.”