Etisalat Digital Partners With FEWA on Hosted Business Messaging Platform

Press release
Published January 20th, 2019 - 11:22 GMT
During the event
During the event

Etisalat Digital has entered into a strategic partnership with the Federal Electricity and Water Authority (FEWA) to provide them with ‘Etisalat Direct’. This bespoke solution is hosted and powered by Etisalat’s UAE based OneCloud and is a fully managed application that enables FEWA to connect with their customers more effectively.

Etisalat Direct allows the application to send messages (typically an SMS) directly to customers and staff. This important tool is an enabler for FEWA’s digital transformation, allowing FEWA to communicate with their customers in a reliable, fast and secure manner.  As part of FEWA’s digital transformation, customer happiness and environment conservation efforts, the platform will allow FEWA to send customers links to their ebills, payment reminders, notifications, and conservation tips and guidelines. The platform also allows FEWA to communicate with their staff for internal communication.

Mohammad Saleh, Director General of FEWA, said: “This agreement is part of FEWA’s strategic objective to upgrade its services and enhance the happiness level of customers across the Northern Emirates. The selected business messaging solution will provide FEWA with a bespoke platform which has the flexibility to reach a wider audience base.”

Sultan Mohamed Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “Etisalat is proud to be the strategic enabler for FEWA’s digital transformation journey allowing them to communicate with the customers in a much efficient manner. Our business messaging solution, powered by Etisalat OneCloud, will provide a tailored experience for FEWA customers. This is in line with Etisalat’s long term strategy of driving the digital future by enabling our government partners with advanced digital solutions and services.”

In line with the agreement, Etisalat will manage the fully customised messaging platform powered by Etisalat OneCloud which is an end-to-end managed cloud solution including managed infrastructure-as-a-service, managed security services, managed backup, managed applications, managed disaster recovery services and managed connectivity.

Background Information

Etihad Etisalat (Mobily)

Etihad Etisalat (Mobily) is a Saudi company established in 2004. The Company’s major shareholders are Etisalat Emirates Group (27.99%) and the General Organization for Social Insurance (11.85%). The remaining shares are owned by institutional and retail investors.


Federal Electricity and Water Authority

Federal Electricity & Water Authority (FEWA) was established in 1999 under the Federal Law No. 31 of 1999 to carry out the duties assigned by Ministry of Electricity and Water in achieving several objectives. Its Main objective is to cater the needs of Electricity and potable Water for the population of the Northern Emirates.To achieve this main objective FEWA has to create a balance between the cost of production and the distribution price in consideration with unifying the existing variable pricing strategies, study the consumption behaviors and create awareness to overcome the waste of electricity and water by consumers. FEWA also has to develop and improve revenue collection processes. One of its objectives is also to provide qualification and training to the citizens making them able to work in FEWA. 

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