Etisalat, du to Offer Smart Packs for Senior Citizens

UAE’s Telecommunications Regulatory Authority (TRA), in cooperation with telecom providers Etisalat and du, has announced today the provision of data and calls packages to UAE senior citizens.

This initiative’s objectives are in line with ‘Masarra Card’ initiative, launched by Ministry of Community Development to meet the needs and requirements of senior citizens, in recognition of their exemplary role in the community being advocates of preserving traditions and heritage.

 As part of this initiative, ‘Masarra’ cardholders will enjoy a range of quality features in terms of prices, speed of service and quality of transaction. They will receive a 50 per cent discount on Etisalat postpaid and prepaid data packages ranging from 1GB to 100 GB.

Moreover, they will have exclusive customer service facilities, such as having priority access to Etisalat Business Centers, prioritized response to their incoming calls to Etisalat Call Centers as their calls will automatically be routed to the express service lines ‘Emarati Gold’ to be answered by full-time and qualified staff to provide prompt and effective attention according to their individual requirements.

This initiative will also allow senior citizens to receive ‘du’ discounts of up to 50 per cent of the approved rates for postpaid customers, and 100 per cent additional balance for prepaid customers, which du customers can use in immediate manner. The range of packages varies in this initiative, including the Smart Pack 150, which includes 6 GB of local data and 300 flexible minutes for internal and external calls at a price of Dh75 ($20.4) instead of Dh150. Nevertheless, the price of the Smart Pack 1000, which includes 100 GB of local data, and 2500 flexible minutes that allow internal and external calls for Dh500 instead of Dh1000.

Hamad Obaid Al Mansoori, TRA director general, said: “In the Year of Giving launched by our wise leadership, this initiative reflects the social responsibility of both the TRA and telecom service providers in the country. It also expresses the partnership and joint efforts to contribute in achieving happiness. We consider this initiative as a simple but meaningful gesture as it concerns the senior citizens whom we respect and appreciate, based on a long tradition of solidarity and consideration to senior citizens.”

Saleh Al Abdooli, CEO of Etisalat Group, said: “Senior citizens are valued and respected in society. They have acquired a wealth of experience over the decades. They have witnessed the emergence of the Union as well as the country’s path of development, and they contributed to raising young generations that have been the source of UAE proud in various fields.”

Osman Sultan, CEO of du, said: “The objectives of this generous initiative are fully in line with the ‘Year of Giving initiative, announced by our wise leadership in the UAE. As a responsible UAE Company that has committed itself since beginning to support all segments of local community, our collaboration today with TRA to launch data and call packages for senior citizens demonstrates our commitment to this inspirational category for all segments of society.”

Source: TradeArabia