Etisalat Group and Ericsson establish strategic partnership for the first Unified Delivery Network (UDN) Platform across Middle East

Press release

Published March 2nd, 2017 - 11:44 GMT

During the event

Etisalat Group and Ericsson (NASDAQ:ERIC) have signed an agreement to deploy the first-of-its-kind Unified Delivery Network (UDN) platform across the Middle East.

The revolutionary content distribution platform aggregates and exposes network capabilities into the public domain, allowing services to be optimized and monetized in new ways. In addition, the UDN platform offers Service Providers the ability to efficiently scale the delivery of over-the-top (OTT) services and high quality video content. As a result, Etisalat will be able to address the needs of both service and content providers in its markets.

Hatem Bamatraf, Chief Technology Officer International at Etisalat Group, said: "The growth of streaming media and high quality video technologies has ushered in a new era of content delivery. Partnering with Ericsson to deploy high quality content will enable us to offer our customers enhanced video quality of experience through seamless delivery, establishing Etisalat Group as regional leader in this area.”

Ericsson´s vision is to bring together the ecosystem of Service Providers and Content Providers to collaborate around how last mile edge delivery can enrich the consumer experience. New revenue streams and business models will be created through the seamless introduction of new services, enabling rapid innovation, cost savings, and faster time to market. Etisalat Group and Ericsson plan to deploy the UDN solution in 2017

Petter Järtby, Head of Etisalat Global Customer Unit at Ericsson Region Middle East says: "The launch of UDN delivers a disruptive new business model that offers a win-win situation for all players involved with traffic delivery. UDN uses the service providers’ last-mile footprint to achieve amazing performance and open the opportunity for next-generation distributed cloud services. We look forward to deploying this first of its kind solution to the region together with Etisalat.”

Background Information

Etisalat Misr

Etisalat Misr is a subsidiary of Etisalat group one of the first telecom operators in the world to launch the 4G with total presence in 16 countries across Africa, Middle East and Asia. Etisalat group entered the Egyptian market in May 2007.

Etisalat Misr achieved technology leadership by introducing for the first time to the Egyptian market a host of 3.5G services, such as video calling, mobile TV, mobile broadband internet and data services and launched the 4G on 19th September 2017.

Company Profile

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.