Eton Institute launches free language learning app for the community

Press release
Published January 10th, 2012 - 10:43 GMT
Eton Institute
Eton Institute

Eton Institute, international language training specialists headquartered in the UAE, has launched a new application titled ‘Catch the Phrase’ which will allow language enthusiasts around the world to learn languages for free. The unique not-for-profit app developed as part of the Institute’s Corporate Social Responsibility (CSR) policy will offer daily lessons in six top world languages for users while featuring deserving charitable organisations including UNICEF.

Supporting the two-fold mission of language diversity and education, the ‘Catch the Phrase’ App will promote language learning in the community while promoting and providing information about a select non-profit organisation which facilitates education for the underprivileged.

Moaz Khan, Marketing Manager of Eton Institute explained: “We strongly believe that in this information age the key to a better world lies in education and communication. Doing our bit for the community and supporting the lesser privileged is a central part of Eton Institute’s mission and we are always looking for ways to make learning accessible to every single individual. The ‘Catch the Phrase’ App was developed as a result of this policy and is a small step towards making a genuine impact.”

Featuring daily lessons in six popular languages, namely Arabic, French, Spanish, Italian, German and Russian, the application will allow users from the around the world to learn a language for free through their iphone, ipad or ipod touch. The App will include an aural pronunciation guide with audio assistance from a native speaker so that users may begin speaking and practicing their new languages immediately. The platform will also provide a connection to charities around the world, featuring a select non-profit organisation and raising awareness for its cause. The application is currently linked to UNICEF, the non-profit UN organisation focusing on children’s rights and development.

Background Information

Eton Institute

We operate with the understanding that languages, communication and culture are fundamental to the human experience and necessary for individuals’ and organizations’ future success. Offering solutions in over 160 Languages since 2006, we have helped thousands of individuals and companies resolve communication challenges through customized solutions, with operations in the UAE.

PR Contact

Contact Name
Moaz Khan
Contact email

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