EUROSTAR named exclusive distributor for LG Smart TV Upgrader ST600 at DSF 2012

Press release
Published January 19th, 2012 - 07:40 GMT

EUROSTAR Group, a well diversified conglomerate with core interests in Digital Satellite Receiving Systems, Consumer Electronics (CE) and other businesses, has revealed the release of a new LG Smart TV Upgrader at the sidelines of this year’s edition of the Dubai Shopping Festival (DSF). The release is the result of a recently signed tripartite partnership agreement between EUROSTAR, LG and Etisalat. Under the terms of the partnership, EUROSTAR has been appointed exclusive distributor of the new Smart TV Upgrader device and will provide free delivery to all LG customers across the UAE for the duration of DSF 2012.

The new LG Smart TV Upgrader ST600 can transform any HDTV into a Smart TV by easily connecting to the unit’s HDMI connection outlets. With the TV Upgrader, viewers can enjoy applications like eLife OnWeb, YouTube, Accuweather, Picasa, Viewster, VTuner, FunSpot and other multimedia streaming sites. This can be done without connecting to a computer and adds greater convenience. Additionally, e-Life OnWeb includes thousands of hours of videos from a great selection of providers, top quality premium content offerings, movies, and more fresh content added at the mere click of a button.

The partnership between EUROSTAR, LG and Etisalat will now give UAE users the opportunity to enjoy advanced LG Smart TV features, full range of LG apps and full web browsing capabilities at a highly affordable price. For the duration of DSF, LG is offering a AED 150 voucher for every purchase of any AV/MC/TV/IT product worth AED 399 or above. The voucher can be redeemed for the purchase of the Smart TV Upgrader unit from EUROSTAR, which has been originally priced at AED 549 but can be availed at AED 399 with the use of the voucher. For such LG Customers, EUROSTAR will also deliver the unit free of charge to any location in the UAE.   

“Over the years, the Dubai Shopping Festival has been a key venue to showcase our wide range of consumer electronics products. This year’s edition of the shopping festival will give us the opportunity to offer the LG Smart TV upgrader, which is an excellent complement to users wanting to convert their HDTV’s to Smart TV’s,” said Raju Jethwani, Chairman, EUROSTAR. “Participating at DSF not only gives us the opportunity to leverage our products across the UAE but also gives us the chance to meet customers and find out what they want in consumer electronics devices and gadgets.”

"With the compact-sized ST600 Smart TV upgrader, viewers can easily transform their regular TV’s into a Smart TV via a single HDMI cable. LG’s Smart TV start-up screen and Home Dashboard make it simple for viewers to access a vast range of premium content from global providers, as well as the best locally sourced shows, movies and music," said D. Y. Kim, President, LG Electronics Gulf FZE.

The ST600 connects viewers to the growing range of LG Apps, which offer everything from language classes to games. With the available web browser, ST600 users can access their favorite websites to find whatever online information they are looking for. The Smart Share function allows users to stream content from compatible digital devices straight onto their television screens giving them the luxury to sit back and enjoy any show or program. Smart Share’s Media Link function offers simultaneous meta data on whatever movie the viewer is watching.

“The partnership between Etisalat, EUROSTAR and LG will help usher a whole new world of entertainment on your TV. We are confident that consumers will take advantage of this good offer, which gives our customers access to world class high quality premium content that they can truly enjoy through eLifeOnWeb service,” said Rashed Majed Alabbar, Vice President - Home Product Marketing, Etisalat.

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