Experience All That’s Possible With the Dubai Pass at ATM
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is launching a new way for visitors to enjoy the city’s exciting range of attractions, experiences and tours. Announced today at Arabian Travel Market (ATM), Dubai Pass, an all-inclusive pre-paid card, grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from 16 May 2018.
Starting at AED399, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences. These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50% discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.
The ‘Select’ package is priced at AED399. It allows card users to enjoy a range of attractions – one from each of the three-tiered attraction pools.*. The pass is valid over seven consecutive days, beginning with the first day of use. Meanwhile the unlimited package is available for AED899. Users can choose unlimited events and activities, and the pass is valid for three days.
* Full details below
The year-round Dubai Pass has been introduced following the success of previous seasonal DSS and DSF passes. It will provide a streamlined way for people to experience Dubai, save money and make the most of their trip with family and friends.
Dubai Tourism and Commerce Marketing
The Department of Tourism and Commerce Marketing (DTCM) is the principal authority for tourism in Dubai. We plan, supervise and develop the marketing of Dubai as a leading tourist destination. We also market and promote the emirate’s commerce sector and are responsible for the licensing and classification of all tourism services such as hotels, tour operators, travel agents, and other tourism services.
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