Experience All That’s Possible With the Dubai Pass at ATM

Press release

Published April 24th, 2018 - 06:08 GMT

Starting at AED399, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is launching a new way for visitors to enjoy the city’s exciting range of attractions, experiences and tours. Announced today at Arabian Travel Market (ATM), Dubai Pass, an all-inclusive pre-paid card, grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from 16 May 2018.

Starting at AED399, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences. These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50% discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.

The ‘Select’ package is priced at AED399. It allows card users to enjoy a range of attractions – one from each of the three-tiered attraction pools.*. The pass is valid over seven consecutive days, beginning with the first day of use. Meanwhile the unlimited package is available for AED899. Users can choose unlimited events and activities, and the pass is valid for three days.

* Full details below

The year-round Dubai Pass has been introduced following the success of previous seasonal DSS and DSF passes. It will provide a streamlined way for people to experience Dubai, save money and make the most of their trip with family and friends.

For more details, please visit www.dubaipass.ae; call +971 4 295 2007; or email info-dubai@iventurecard.com. Dubai Pass will be available to redeem from 16 May 2018.

Background Information

Dubai’s Department of Economy and Tourism (DET)

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and Dubai Business Events.