Express gratitude and love with Damas’ new Mother’s Day 2012 collection

Damas, the Middle East’s leading international jewellery and watch retailer, has unveiled its new Mother’s Day 2012 Collection, featuring three limited-edition pendants carefully designed to express gratitude and love for special women. The pieces in the stunning collection, all of which are crafted in 18k gold, feature the word “Ummi” meaning ‘my mother’ in Arabic calligraphy, highlighted in sparkling diamonds. 

“Express your gratitude and love to your mother with these new beautiful pieces of diamond jewellery by Damas, all carefully designed to have one message: Mom, I love you,” said Raj Sahai, Director – Retail, Damas Jewellery. “These pendants all have a beautiful story behind them, which will make all women feel special and appreciated,” he added. 

A striking circular designed pendant with chain is crafted in 18k yellow gold with flower motifs, offset by a white gold backing surrounded by diamonds. The Ummi design is positioned in the centre and studded with diamonds. The pendant is priced at AED 2,600. 

For the modern mother, the 18k gold pendant with chain is completely designed only using ‘ummi’ which is studded with round brilliant diamonds. This stylish pendant indicates the preciousness of a mother and is priced at AED 2,750. 

A heart-shaped pendant with chain is crafted in 18k gold, with Ummi mentioned in Arabic calligraphy studded with round brilliant diamonds engulfed in an 18k gold heart. The romantic pendant is priced at AED 1,490. 

“Mother’s Day is a day to celebrate mothers and all important women in our lives. The new Mother’s Day collection from Damas will remind her of a lifetime of good memories,” Sahai concluded. 

Damas’ Mother’s Day 2012 Collection is available at select Damas stores across the UAE for a limited time only.