Feature Film SOULA Hits 7 Moroccan Cities during May

Press release
Published May 15th, 2022 - 05:26 GMT
Feature Film SOULA Hits 7 Moroccan Cities during May

After reaping Best Film and Best Actress (Soula Bahri) awards at Malmo Arab Film Festival in Sweden, SOULA by Salah Issaad will commercially release in 7 Moroccan Cities from May 12th to 31st. This marks the 4th Arab country for the film to hit after its screenings in Saudi Arabia, Lebanon, and its origin country, Algeria.

The film is scheduled to screen in The French Institute headquarters in Morocco as follows; on May 12th and 24th in Casablanca, May 13th in Kenitra and Tetouan, May 15th, 16th & 17th in Rabat, May 19th & 21st in Tangier, May 21st in Agadir, and May 31st in Meknes.

Most recently, the film concluded the events of No Means No initiative in Algeria, and won Best Feature Fiction award at Beirut International Women Film Festival.

The film's successful tour across the Arab world started with its world premiere at Red Sea International Film Festival. It then earned widespread critical acclaim, with film critic Tarek El Shinnawi calling it as “a woman's cry out, and the leading actress's performance was striking.”

SOULA is the story of a single mother whose father expelled her, leaving her homeless with her baby. Soula finds herself going from one car to another with other people while looking for a safe location to stay the night. Throughout a night full of unfortunate events along the roads of Algeria, Soula tries her best to change her destiny, but fate has another saying. 

Written, directed, and produced by Salah Issaad, SOULA is co-written by Soula Bahri, whose life story inspired the director to turn it into a film and let Soula play the lead role. The film is produced by Issaad Film Productions (the three brothers Taqi Eldin, Abdelghafour, and Salah Issaad). The film stars Soula Bahri, Idir Benaibouche, and Franck Yvrai. MAD Solutions handles the film’s marketing and distribution in the Arab world.

Salah Issaad is an Algerian director who was raised in a family of publishers. After receiving a bachelor's degree (High school degree) in Letters and Foreign languages in 2008, he joined the Law school of Batna in Algeria. He moved to France to complete his film studies for two years at the University of Paris VIII. Afterward, he joined the ARFIS audiovisual school in Lyon, then he ended up joining the Factory School in Villeurbanne, where he obtained his Cinema director diploma.

Salah directed a feature film and several short films, where his passion motivates him to tell stories that appreciate human relationships.  Moreover, he likes to explore different narrative forms and film genres like drama, tragedy, stories inspired by real events, as well as comedies.

Background Information

MAD Solutions

MAD Solutions is the first Pan-Arab independent studio and fully integrative marketing and creative consultancy for the Arab film and Entertainment Industry. Under the umbrella of MAD Solutions, the studio is supported by five pillars: MAD Marketing, MAD Content, MAD Distribution, MAD Culture and MAD Celebrity, which together are helping to usher in an exciting new generation of Arab filmmakers and entertainment talent.

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