Feel the power - Big Boys Toys back for 2012

Artaaj announced today that one of 2012’s most highly anticipated exhibitions, Big Boys Toys, is set to make its return to the UAE at Atlantis The Palm, Dubai from 9^th to 11^th February 2012. The third UAE edition will feature a selection of the very latest, fastest, biggest and smartest products that are sure to be on every big boy’s wanted list.  

Commenting on the super-show, Raha Moradi, Exhibition Director, Artaaj, “Big Boys Toys 2012 promises to be full of new and exciting products that will make their regional debut at the show. Our aim and ambition is to gather appealing and unique products in one stunning exhibition and to bring them to the demanding public of the United Arab Emirates.”

Big Boys Toys is set to bring the top products and services for the man that ‘wants it all’, across ten categories: Adventure, Aviation, Digital, Drive, Fashion, Lifestyle, Marine, Off Road, Ride, and Wellness – many of which are either unique or never seen before in the region. With a forecast of 70 per cent of show visitors being males, Big Boys Toys is tailored to meet their ultimate luxury Middle East lifestyle. Featured products that will be showcased and for sale at Big Boys Toys include the 2012 Nissan GT-R VVIP, SORA Electric Motorbike, Prime Ultra Light Aircraft, and many more.

“Big Boys Toys is the ideal platform for companies to demonstrate their top products at a show that is dedicated to bringing together the most unique brands and products,” added Moradi. “Year on year, the product line-up and exhibitors grow and evolve as we ensure that we showcase the very latest and most innovative products across all sectors. This show is all about making sure we not only excite first time visitors, but also give our die-hard Big Boys Toys attendees something new and exciting to look forward to every time. With the 2012 event, we’re making sure that the products and exhibitors are unparalleled in the region.”

A new feature for the 2012 edition of Big Boys Toy is the ‘Show N Shine’ competition giving the chance for car and truck lovers to display their amazing customized vehicles at the show for all visitors to see and admire. Two titles are up for grabs where vehicles will be judges for ‘Best Interior’ and ‘Best Exterior’ leaving the owners with amazing Big Boys Toys prizes and giveaways.