Ferrari World Abu Dhabi announces big plans for the year ahead during ATM 2012

Press release
Published April 25th, 2012 - 11:57 GMT

The world’s first Ferrari-inspired theme park, Ferrari World Abu Dhabi, announced exciting new plans for the year ahead, cementing the compelling family entertainment proposition it offers domestic and international tours operators and agents attending the Arabian Travel Market 2012.

The iconic indoor theme park located on Yas Island Abu Dhabi announced that a brand new experiential ride, a new show production and a host of family-friendly activities will offer guests even more reasons to visit the Park this year.

“We are only in our second year and Ferrari World Abu Dhabi has already carved out a place for itself as a must-visit attraction in the UAE and one of its most unique, popular and sought-after family entertainment destinations,” said Raquel Lopez, Director of Marketing & Sales, Ferrari World Abu Dhabi. “The Park combines international brand recognition with a compelling offering that appeals to all age-groups. There’s nothing like Ferrari World Abu Dhabi anywhere in the world and the new additions to the Park go a step further in bringing the incredible Ferrari story to life in new and exciting ways,” she added.

Viaggio in Italia Flying over Italy a beautiful family experience that lifts guests into a giant inverted dome and takes them on a virtual flying journey over Italy is already in a soft opening phase. Once aboard the ride, guests experience a multi-sensory aerial adventure through Italy’s breathtaking countryside and cityscapes, pursuing a Ferrari along the course of the famous Mille Miglia road rally. Special sensory effects including mist, wind and scents creating the sensation of really soaking in the sights, sounds and aromas of Italy.

Ferrari World Abu Dhabi will also debut a stunning new entertainment. The show will replace La Gara and in the true spirit of Ferrari and Italy, it is set to be a lively and spectacular production.

In addition, Park visitors will enjoy exciting themed events and activities – from the high octane Speed Week, focused around the Etihad Airways Abu Dhabi Formula One Grand Prix, Italian-themed festivals along the lines of the popular Italia! Italia! celebrations held in April and F1™ screenings from cities all around the world, there’ll be plenty of entertainment adding to the Park’s stunning selection of Ferrari-inspired rides and attractions.

“With guests from more than 50 countries from around the world and many repeat guests especially from the UAE and the GCC region it’s important to keep the Park’s offering vibrant and fresh. Ferrari World Abu Dhabi offers high intensity rides to engaging and interactive attractions, creating an unforgettable experience for all the family.”

“Delegates visiting our stand at ATM will be able to learn more about the creative and extensive support we offer our partner agents to help them meet their own business goals while promoting Ferrari World Abu Dhabi to their clients,” added Lopez.

With 20 Ferrari-themed rides and attractions brought together in one spectacularly-designed air-conditioned space, the Park offers something for every member of the family. From state-of-the-art multi-sensory attractions such as Driving with the Champion, truly spine-tingling rides such as G-Force and Formula Rossa, toddler-friendly entertainment at attractions such as the Junior Training Camp and hearty Italian restaurants such as Mamma Rossella it isn’t hard to see why Ferrari World Abu Dhabi is the region’s premier family destination.

Ferrari World Abu Dhabi will exhibit at stand UAE710 during ATM – the region’s largest travel and tourism event which takes place from 30 April – 3 May 2012 at Dubai International Convention and Exhibition Centre (DICEC). 

Background Information

Ferrari

Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success.

Ferrari Middle East & Africa is based in Dubai. The company provides services and support to its authorized dealer network with Sales and After-Sales, Customer Service, PR and Marketing activities in the following nine markets: Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, South-Africa, UAE.

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