Ferrari World Abu Dhabi shows GIBTM buyers how to give their events a winning edge

Hosted international buyers at the Gulf Incentive, Business Travel and Meetings (GIBTM) Exhibition in Abu Dhabi were given an orientation of Ferrari World Abu Dhabi’s exciting corporate capabilities yesterday, March 28^th.

175 hosted buyers from around the world were taken on a tour of the Park’s inspiring meetings and event space alongside the Park’s iconic attractions, and were given a presentation on the creative activation tactics they could use to create memorable events.

“When any M.I.C.E professional steps foot in Ferrari World Abu Dhabi, the opportunities to be innovative become immediately obvious. This was a great way for us to show decision makers from around the world the space, attractions and opportunities they have to play with to create an unforgettable event,” said Raquel Lopez, Director of Marketing & Sales, Ferrari World Abu Dhabi.

“Our visitors toured some of Abu Dhabi’s biggest M.I.C.E and touristic attractions today so it was a great way to bring their Abu Dhabi day out to a close. Ferrari World Abu Dhabi is the perfect location to combine work and leisure in an inspirational setting and our visitors definitely got a first-hand feel of ways in which they can give their events a winning edge,” she added.