Fifty One East and Gigaset launch first cordless telephone with touch and keypad function

Press release
Published April 3rd, 2013 - 09:26 GMT

Fifty One East, the premium luxury retail chain in Qatar, and Gigaset, the leader in communications technology, introduce the first cordless telephone with touch and keypad function, the S820A.

The durable 2.4” full-touch display enables the users of the Gigaset S820A to directly access the phone’s most important functions, e.g. call lists or address book. The touch function makes navigation through the telephone’s menu much easier and users can also customize the phone for their personal needs and preferences. The S820A also has a hard keypad to dial numbers quickly or for tone dialing.

The S820A will be available at all Fifty One East outlets located in Al Maha centre, City Centre Doha and Lagoona Mall in addition to all Virgin Megastores at Villaggio and Landmark malls.

Call Management:

The Gigaset S820A also offers a new Call Management feature that lets users modify their reachability by phone during specific timeframes and for selected contacts in the address book. This function prevents anonymous or undesired calls at user-defined times of the day or night. The spectrum of call functions also includes time-controlled call silencing, automatic forwarding of incoming or missed calls, and SMS notification of missed calls.

Gigaset Quick Sync lets users synchronize picture and music files, as well as Outlook contacts, between the Gigaset S820A and a computer. The internal address book has space for 500 entries, each with up to four different phone numbers, stored in vCard format. Individualized ringer tones and pictures can be assigned to all entries.

Built-in Answering Machine:

The S820A version of this touch and type cordless telephone includes a built-in answering machine with up to 55 minutes of recording time. It offers up to 20 hours of talking time and as much as 250 hours of standby time.

“The new Call Management function offers consumers an innovative and flexible way to be reachable at home. The S820A demonstrates Gigaset’s innovative power and offers our customer’s noticeable added value through greater convenience and customizability,” says Mr. Shahzad Ahmed, CEO of Gigaset Communications for (MEA, SEA, ANZ & India) region.

“We see a keen interest in the segment for high-class phones for the home, top technology, precision touch operation and special style. Both variants of the new model have been designed keeping in mind the needs of the evolved and technologically driven customer, and we are hopeful it receives an exceptional response”, added Mr. Ahmed.


The S820A model is equipped with typical Gigaset features: ECO mode and Eco mode Plus. ECO mode is easy to activate and reduces the transmitting power of the base station by 80%. When ECO mode Plus is activated, the device radiates no radiation whatsoever in standby operation.

Background Information

Fifty One East

Fifty One East is Qatar’s Favorite Department Store and Darwish Holding’s signature retail brand.

As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By offering a fusion of incomparable luxury, personalised hospitality and impeccable service,

Contact Information

Fifty One East
P.O. Box 615
Doha, Qatar
Fax number
+974 (0) 4 431 4700

PR Contact

Contact Name
Hala Kassab
Contact phone
Contact email

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