FINE Hygienic Paper Company concludes its Finee Happiness Truck campaign

Press release

Published September 23rd, 2012 - 11:54 GMT

Finee Happiness Truck

Driven by its commitment towards the local community, FINE Hygienic Paper Company has concluded its campaign “Finee Happiness Truck”, which will toured 10 different areas in the Kingdom with the aim of spreading a smile on the faces of Jordanians. The campaign lasted for eight consecutive days, starting Thursday September 13^th, 2012 until Thursday 20^th, 2012.

Throughout its journey in the Kingdom, Finee Happiness Truck distributed over 2,500 gifts, toys and Fine products in Sweileh, Al Hashmi, Marka, Al Hussein Camp, Ein Al-Basha and Al Baqa’a Camp in Amman as well as As-Salt, Hiteen Camp and Az-Zarqa, Al Koura District and Irbid, Mafraq and Al-Ghor.

On this occasion, Mr. Waseem Nuqul, Levant Area Marketing Manager for Fine Hygienic Paper Company, said: “We are glad that we have launched “Finee Happiness Truck” as we believe its concept fits in well with Finee’s new modernized brand image, reflecting the company’s commitment towards its customers and consumers in Jordan as well as encouraging innovation. During its tours in the streets of Jordan, “Finee Happiness Truck” did in fact bring happiness and joy to all citizens in all destinations it visited, which is a confirmation that one simple, yet creative idea can draw a smile and bring happiness to people.”

“Through this initiative, we had the opportunity to reach out to the under-privileged families and individuals in different governorates of Jordan drawing a smile on their faces, which is one of FINE Hygienic Paper Company’s goals,” added Nuqul.

Fine Hygienic Paper Company is Nuqul Group’s first industrial operation which was founded in 1958. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers and feminine sanitary napkins. FINE’s pulp raw material complies with the highest standards for forestry products and is the market leader in sterilized tissues through its unique sterilization technology known as Steripro.

Background Information

Nuqul Group

The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.