FINE sponsors sweets Expo 2012

Press release

Published May 15th, 2012 - 07:40 GMT

FINE

FINE Hygienic Paper Company, part of Nuqul Group, will be sponsoring the Sweets Expo 2012 exhibition, which will take place between May 17th–19th, 2012, at Zara Expo Center. Fine’s participation aims at highlighting the renewed brand identity, reflecting FINE’s vision and commitment to consumers and innovation.

Mr. Bassam Salah, Jordan Country Manager at FINE Hygienic Paper Company, commented: “We are glad to participate in Sweets Expo 2012, which is the first and biggest exhibition in Amman that is specialized in sweet products targeting Jordanian families."

Salah also added that "Our participation will give us the opportunity to interact with the audience while we present our renewed brand promise and continued Fine’s commitment in our market.”

Fine Hygienic Paper Company is Nuqul Group’s first industrial operation which was founded in 1958. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers and feminine sanitary napkins. FINE’s pulp raw material complies with the highest standards for forestry products and is the market leader in sterilized tissues through its unique sterilization technology known as Steripro.

Background Information

Nuqul Group

The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.