Fine Hygienic Holding Wins License to Market FIFA World Cup Qatar 2022™ Facial Tissues and Will Be Providing Hygiene Support During the Tournament

Press release

Published November 20th, 2022 - 08:30 GMT

Fine Hygienic Holding

Highlights

Football's world governing body FIFA has awarded Fine Hygienic Holding (FHH) the license to design, produce, and sell limited-edition packs of facial tissues commemorating the FIFA World Cup Qatar 2022™.

FHH launched the special edition packs in hypermarkets and supermarkets in Jordan, Egypt, Saudi Arabia, the UAE, Bahrain, Oman, Kuwait, Iraq, Morocco, and Sudan in mid-September 2022.

FHH will also be providing sanitation support at the tournament itself, working across the 8 stadiums, training sites, and FIFA Fan Festivals to ensure the highest level of hygiene for fans, teams, and players attending FIFA World Cup Qatar 2022™.

Commenting on this occasion, James Michael Lafferty, FHH CEO, said, "We, at Fine, are delighted to be supporting the hygiene program at the FIFA World Cup, and ensuring we help make this the most hygienically protected sports event since the pandemic. Our Fine Guard products, with long lasting germ protection, are a perfect solution for areas such as stadiums where constant foot traffic renders only brief disinfection with traditional products. Spectators and everyone involved can rest easy knowing FIFA is using state of the art products and technologies."

The FIFA World Cup Qatar 2022™ will be the first World Cup ever to be held in the Arab World. It is scheduled to take place from November 20 to December 18, 2022, in Qatar, with matches being played across eight stadiums, hosting 32 teams.

Background Information

Fine Hygienic Holding

“If you don’t have your health, you don’t have anything”.

This is a centuries-old truism we take seriously in FHH. We are, first and foremost, a wellness company. We seek to manufacture, market, and distribute superior products that provide not only good value to consumers, but also improve their lives.

From our uniquely-sterilized tissue products, to our skin-friendly baby and adult diapers, to our newest addition to the FHH Family--Nai Arabia 100% natural beverages--each and every day we help the wellness of millions of individuals and their families in 75 countries across the globe. This is our aim---to improve the lives of our region’s—and the world’s--consumers.

This commitment extends into everything we do. Our most important asset is our employees. They are the backbone of FHH. We are committed to the all-around health and well-being of our employees, and of creating an environment that attracts and retains the best. We aspire to become a company, where quite simply, “people love to join and hate to leave”.

We also fervently believe we must give back to the very communities where we work, live, and play. Giving back is a fundamental part of our DNA. Our legacy stretches far beyond products and services, but to serving humanity and helping in small yet meaningful ways, making our world a better place.