FINE visits private & public hospitals around Jordan

Press release
Published April 7th, 2014 - 10:45 GMT

Coinciding with its belief in the importance of the health sector, representatives from FINE Hygienic Paper Company, part of Nuqul Group, visited new mothers at around 50 hospitals around Jordan. The visits, which took place on Mother’s Day, included advice given by experts on the first stages of motherhood. 

Over the past several years, FINE has been arranging visits to mothers on a daily basis, and in celebration of Mother’s day, they visited mothers admitted at government and private hospitals. Customer Service team presented mothers with small gifts that include items essential in the days after childbirth along with FINE Baby diapers, introducing its characteristics that are very vital for the baby’s safety, hygiene and comfort. 

Commenting on the occasion, Waseem Nuqul, Marketing Manager at FINE Hygienic Paper, Levant, said, “We have been keen on giving attention to all social sectors since our establishment, specifically the health sector. We have grown accustomed to arranging hospital visits regularly and this annual visit to mothers is as important as visits made to nurses. FINE representatives have instructed mothers on the most essential products as well as ones most suitable to their specific needs.”

Mother’s expressed their happiness about the visits getting to know more about FINE Baby products special characteristics and features. 

 It is worth mentioning that FINE Hygienic Paper has also supported the Egyptian Exhibition, held in celebration of Mother’s Day, and showcased many of FINE’s popular products. Displayed products included the distribution of around 3,500 samples of the new fruit-scented pocket-sized tissues as well as exclusive FINE A List products. 

Background Information

Nuqul Group

The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.

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