First of LG's new L-style smartphones coming to european an customers this month

Press release

Published March 14th, 2012 - 10:34 GMT

Al Bawaba

The LG Optimus L3, a compact smartphone with timeless style first introduced at Mobile World Congress (MWC) 2012 in Barcelona earlier this week, will get its European debut starting March. The Optimus L3 is the first model from the L-Style design series starting this year.

LG Optimus L3 offers users an authentic experience compromising the style and practical technologies. L-Style’s elements, such as Modern Square Style and Harmonized Design Contrast with metallic accents, are revealed on the Optimus L3, emphasizing the premium design heritage born from LG’s design leadership.

Its 3.2-inch display provides the ideal viewing experience on a compact smartphone. As an “on-the-go” socializing device, the Optimus L3 allows for longer talk times and ensures that users always stay connected to their favorite social network with its 1,500mAh battery. Customers even have a variety of options when choosing the color for their device - white, black, hot pink or blue.

“We’ve always believed in the need to offer a variety of smartphone options and many people simply don’t want to pay for a lot of extra bells and whistles.” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “We think the Optimus L3 offers all of basic smartphone-related benefits but in a more premium package that hasn’t been seen before on a smartphone in this category.”

After its European launch, the LG Optimus L3 will make its appearance in Russia and Asia, followed by other markets around the world.

Background Information

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.