For the First Time in the Middle East, GMC Introduces the GMC Canyon: The Most Advanced, Off-Road Midsize Truck

Press release
Published August 12th, 2022 - 06:05 GMT
For the First Time in the Middle East, GMC Introduces the GMC Canyon: The Most Advanced, Off-Road Midsize Truck
The 2023 Canyon will Launch in the Middle East exclusively in the AT4X trim
Highlights
GMC has revealed today the 2023 GMC Canyon midsize truck, which is set to join the Middle East line-up for the first time ever, in the AT4X trim exclusively.

GMC has revealed today the 2023 GMC Canyon midsize truck, which is set to join the Middle East line-up for the first time ever, in the AT4X trim exclusively. The rugged pickup boasts a sophisticated and modern exterior with a standard factory lift high and wide track, a premium suite of advanced technology and interior design, the GMC Canyon is built from the ground up to conquer any terrain.

Building on the success of AT4, the AT4X sub brand is the ultimate expression of GMC’s commitment to delivering serious off-road capability. First introduced on the 2022 Sierra, the AT4X trim has quickly become synonymous with robust off-road credibility.

Background Information

GMC

Built on the philosophy of ‘We are Professional Grade’, which celebrates GMC vehicles and customers - people who passionately live life to a higher standard - GMC has manufactured pickups since 1902. With a rich heritage in the Middle East that spans more than 115 years, the brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.

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