Ford is all around you with 360-degree video walk-through for intelligent SYNC®3 Infotainment System

Press release

Published May 11th, 2017 - 09:23 GMT

Using state-of-the-art 360-degree camera equipment, Ford is able to provide a more complete, real-life experience of its in-car technology.

Ford has released its most immersive product walk-around in the region to date, with the 360-degree video on the SYNC^®3 Infotainment System now available to view* on Ford’s YouTube channel at https://youtu.be/FXDosebOktQ.

Ziad Chaaban, Electrical and Electronic Systems engineer at Ford Middle East and Africa, guides viewers through the latest generation of Ford’s innovative communications and entertainment system, which boasts a new design, new interface and new languages including Arabic voice support. To reflect the latter, Ford have also produced an Arabic version of the video.

Employing the 2017 Mustang GT, Chaaban demonstrates the ease with which one goes about connecting their phone, customising SYNC3’s screen, setting the language, and using the pinch-to-zoom function of the navigation system – all from an immersive, hands-on point-of-view.

Using state-of-the-art 360-degree camera equipment, Ford is able to provide a more complete, real-life experience of its in-car technology, highlighting the aspects of the SYNC3 that customers want to focus on, when they want to focus on it.

For more in-depth “How To” videos related to the functions of SYNC3, visit Ford Middle East’s YouTube channel: https://www.youtube.com/fordmiddleeast.

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Background Information

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents.

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered nearly US$1 million in grants to over 120 Middle Eastern environmental projects since 2000.