Ford Middle East rolls out tech-laden 2013 Ford taurus and taurus SHO models at GITEX

Press release
Published October 17th, 2012 - 06:59 GMT
2013 Ford Taurus SHO
2013 Ford Taurus SHO

Ford Middle East makes its mark at this year’s GITEX Technology Week featuring the new 2013 Ford Taurus flagship model as Official Car of the Show. In its fifth consecutive year as official automotive partner, Ford is also showcasing the high-performance Taurus SHO which promises to deliver some of the sportiest performances ever brought to a Ford sedan.

The Ford Taurus and Ford Taurus SHO receive significant upgrades for 2013 and build on the transformation achieved in the 2010 model which made its Middle Eastern debut at GITEX two years ago, signaling Ford’s direction towards making high-end technologies and premium innovations available mainstream.

Both hero cars deliver more for the 2013 model year – with even more technology, design refinement, improved craftsmanship, enhanced driving dynamics and better fuel economy.

Larry Prein, Ford Middle East’s managing director said: “Ford Taurus delivers a tremendous array of technologies and features that make it Ford’s smartest sedan, further emphasising Ford’s commitment to technology leadership and literally revolutionising the driving experience. Ford’s flagship sedan is part of our exciting product roll out for 2013 and clearly takes us to the next level in offering our customers outstanding craftsmanship, attractive design, more technology, superior driving dynamics and fuel efficiency, all at unmatched value for money.”

Packed with detail:

New Taurus quality begins with design refinement. Building on the completely reinvigorated 2010 model, the new Taurus features a more muscular hood. Wider wheels and tires fill out the wheel well openings, giving the car an athletic stance. Rear quarter panels house larger, full LED taillamps. Without increasing overall dimensions or vehicle weight, the new Taurus looks more streamlined, substantial and sporty.

Improved driving dynamics is a quality the driver will feel. Beyond the across-the-board transition to EPAS, the hard-mounted steering rack with a faster ratio, springs and dampers have been optimised to provide improved vehicle handling combined with improved ride quality.

Turning technologies:

The new Taurus dynamics benefit from the addition of torque vectoring control. This feature uses a slight – virtually imperceptible to the driver – amount of braking force on the inside front wheel when accelerating through a corner, resulting in a vehicle that feels smaller and more maneuverable, with more control when increasing speed through curves.

The new Taurus adds curve control, a Ford braking control feature aimed at slowing the car if it senses a driver inadvertently entering a curve too quickly. With application of four-wheel smart braking, the car can reduce speed swiftly.

All new Taurus models will receive a larger brake master cylinder with revised booster tuning, resulting in a shorter pedal ratio and dramatically improved pedal feel.

Careful craftsmanship:

Exterior craftsmanship for the new Taurus has been improved through the employment of digital pre-assembly. This advanced technology enables engineers to address potential issues in Taurus manufacturing while still in the online phase and ensures precise, uniform surface gaps and margins once series production is initiated. The exterior fit and finish of the Taurus rivals that of more expensive German sedans.

Inside, no detail went untouched. Taurus’ interior craftsmanship is elevated through expanded use of soft-touch, high-quality materials inside the cabin. Upgraded materials across the instrument panel, throughout the center console, cloth-wrapped A-, B- and C-pillars, and fully trimmed trunk space are evidence of continuous improvement.

NVH control has been enhanced in the new Taurus with the addition of A-pillar, cowl baffles, acoustic wheel well liners, shock tower wraps, and upgraded hood and dash insulators to quiet road noise.

Even smarter:

The most innovative full-size sedan gets even smarter with an array of even more class-leading technologies including with MyFord Touch®, which replaces many traditional buttons, knobs and gauges with clear, colorful LCD screens and steering wheel-mounted five-way toggles. This driver-assist technology can understand up to 10,000 voice commands easing the driver’s need for communication while on the road. These screens can also be personalised to display information relevant to each driver by using voice command, keeping the driver’s eyes on the road and hands on the wheel.

MyFord Touch is powered by a new version of Ford’s award-winning SYNC® system, combining voice control for vehicle functions, enabled Bluetooth® devices, MP3 players and a wide variety of external media.

The new Taurus also adds Ford’s intuitive active park assist technology, making life simpler and more convenient for customers, especially those who need further assistance in parallel parking.

Ti-VCT 3.5-liter V6 engine:

The 3.5-liter V6 is offered as standard equipment in Taurus SE, SEL and Limited series models.

In the new Taurus, this engine benefits from the addition of twin independent variable camshaft timing (Ti-VCT), achieving better fuel economy, more horsepower and a reduction in part-throttle emissions compared to the previous standard Taurus V6. This engine delivers an expected increase of 2 mpg highway, with 10 percent more horsepower than the current model.

Noise, vibration and harshness (NVH) characteristics are controlled and reduced through employment of a tuned composite upper and lower manifold, and a silent-chain camshaft drive.

EcoBoost 3.5-liter V6 engine:

The EcoBoost 3.5-liter V6 – standard equipment in the high-performance Taurus SHO – is Ford’s most powerful EcoBoost offering, delivering 365 horsepower and 350 lb.-ft. of torque.

Like all Ford EcoBoost engines, this engine produces peak torque across a broad plateau from 1,500 to 5,250 rpm. Peak torque building quickly off idle ensures responsive acceleration. From the driver’s seat, the result is linear power delivery.

Combining direct injection and a pair of turbochargers, the V6 EcoBoost engine avoids lag by employing impellers that spool up quickly for swift response. This Taurus SHO combination of power, consistent torque delivery, all-wheel drive and up to 9.4 L/km on the highway is unmatched by competitors.

Six-speed transmissions:

Each Taurus engine is mated to a unique six-speed automatic transmission specially tailored to that application. Six-speed transmissions add fuel economy and performance, as they allow for lower gearing to be optimised for improved off-the-line acceleration, yet enable higher gears to help provide economical cruising by keeping engine rpm levels low.

Taurus equipped with the 3.5-liter Ti-VCT V6 engine features the 6F50 six-speed transmission, while the Taurus SHO sport sedan mates a high-capacity 6F55 version of this gearbox to the twin-turbocharged 3.5-liter EcoBoost V6.

Integrated efficiencies:

Each Taurus powertrain features additional technologies to help conserve fuel, such as:

  • Low-tension front end accessory drive belt.
  • Smart battery management.
  • Aggressive deceleration fuel shutoff.
  • Variable-displacement air conditioning compressor.
  • Reduced friction lubricants.
  • Electric power-assisted steering (EPAS).

The team put special emphasis on fitting all new Taurus models with EPAS to improve steering response by speeding up the steering ratio and rigidly mounting the steering rack to the subframe. The EPAS system allows for a high degree of tuning by Ford vehicle dynamics engineers to optimise steering feel, plus it saves fuel and provides drivers with enhanced feedback.

All-wheel-drive Taurus models feature an advanced array of mechanical clutches that engage and disengage unobtrusively to efficiently distribute torque to the wheels with optimum traction.

The Taurus interior keeps green with extensive use of recycled material in the cloth surfaces, in the headliner and in the NVH control components. Taurus seat cushions are made from soy-based foam, significantly reducing petroleum-based content.

Background Information

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents.

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered nearly US$1 million in grants to over 120 Middle Eastern environmental projects since 2000. 

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