With new G3, LG aims to redefine concept of smart and simple

LG Electronics (LG) introduced to the world its eagerly anticipated G3 smartphone, the successor to the company’s well-received LG G2. With launch events taking place in six cities worldwide, London, New York, San Francisco, Seoul, Singapore and Istanbul, LG G3 aims to redefine the definition of a global smartphone for global customers. 

Developed under the Simple is the New Smart concept, LG G3 is a culmination of consumer research based on LG’s product development philosophy, Learning from You. The LG G3 was empowered with the best of what current technology has to offer, providing consumers with a user experience more ambitious than anything offered before by LG. 

“The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “LG G3 is the result of our effort to actualize that idea into a tangible product. And we are extremely pleased with the result.” 

Highlights of the new G3 include: 

Ÿ5.5-inch Quad HD display with 538ppi with four times the resolution of HD and almost two times higher resolution than a Full HD display.

Ÿ13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras.

Polished metallic skin on the rear cover that is lightweight, fingerprint-proof and most of all, beautiful.

ŸFloating Arc form factor that feels incredibly comfortable in one hand and incorporates the innovative design heritage of the Rear Key.

ŸRedesigned graphic user interface (GUI) consistent with the Simple is the New Smart concept of the G3. 

Balanced andSimplified Design Language

The Floating Arc design of the G3 with its ergonomic arch and slim side profile provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG’s innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. 

Simplified UX to Reflect Simple Pleasures

In addition to the advanced core technologies, LG took its Learning from You approach to a higher level with new UX features to offer G3 users a unique experience unlike any previous LG smartphone. Highlights include: 

ŸSmart Keyboard: Adaptive technology learns as you type for faster input with less mistakes.

ŸSmart Notice: Like a personal assistant, Smart Notice provides suggestions and recommendations based on user behavior, phone usage patterns and location to offer user information when it’s needed the most. Smart Notice can remind you of a call you declined earlier and ask if you would like to call that person back. Smart Security:Understanding the importance of maintaining and securing confidential data when smartphones are shared, misplaced, lost or stolen, the LG G3 offers a number of enhanced security features such as: 

Knock Code^TM enables users to unlock their device with a pattern of taps. 

Content Lock keeps personal files safe and hidden from view when sharing the G3 with friends. When the G3 is connected to a PC, Content Lock prevents file previews so the data is still safe. The locked files can reside either on the G3’s internal memory or on the microSD card. 

Kill Switch gives G3 owners the ability to disable their phones remotely in the event of theft. The Kill Switch also allows content on the G3 to be wiped so personal information won’t be compromised. Kill Switch also includes antivirus scanning and remote wipe and lock, among other essential features. 

LG will also be offering a collection of new premium accessories to accompany the LG G3 such as the QuickCircle™ Case and the LG Tone Infinim Wireless Charger. 

Key Specifications*:

ŸChipset: Qualcomm Snapdragon 801 (up to 2.5GHz Quad-Core).

ŸDisplay: 5.5-inch Quad HD IPS (2560 x 1440, 538ppi).

ŸMemory: 16/32GB eMMC ROM / 2/3GB DDR3 RAM / microSD slot (128GB max).

ŸCamera: Rear 13.0MP with OIS+ and Laser Auto Focus / Front 2.1MP.

ŸBattery: 3,000mAh (removable).

ŸOperating System: Android 4.4.2 KitKat.

ŸSize: 146.3 x 74.6 x 8.9mm.

ŸWeight: 149g.

ŸNetwork: 4G / LTE / HSPA+ 21 Mbps (3G).

ŸConnectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth Smart Ready (Apt-X), NFC.

SlimPort, A-GPS/Glonass, USB 2.0.

ŸColor: Metallic Black, Silk White, Shine Gold, Moon Violet, Burgundy Red.

ŸOther: Smart Keyboard, Smart Notice, Knock Code^TM, Guest Mode, etc.