GCC Construction Market to Top $2 Trillion by 2020: Report
Smart Cities and mega-projects will boost the GCC’s construction sector to USD 2 trillion by 2020, driving strong demand for professional audiovisual solutions, from interactive digital signage to massive back-end control rooms, industry experts announced today.
As complex mega-projects such as Expo 2020 Dubai and the technology-infused NEOM City in the Kingdom of Saudi Arabia come to life, organizers are increasingly investing in professional audiovisual solutions across airports, hotels and resorts, and mega-event sites.
Especially thanks to Expo 2020 Dubai and Saudi mega-projects, the GCC’s construction market will grow to USD 2 trillion by 2020, according to a recent report by Ken Research.
“Expo 2020 Dubai will be the Middle East’s showcase event for how professional lighting, audio visual, digital signage, and back-end control systems can optimize the guest, visitor, and citizen experience. Middle East Smart Cities are posting strong demand for the same kinds of technologies to direct traffic, optimize costs and sustainability, and ultimately drive citizen happiness,” said Jacob Thomas, General Manager at Dutco Tennant, one of the UAE’s largest engineering conglomerates, which has helped to develop a wide range of UAE mega-projects.
Regionally, in the Middle East and Africa, professional audiovisual spend will grow 50 percent to USD 12 billion by 2022, according to a new report from the professional audiovisual industry association AVIXA, co-organizers of InfoComm MEA 2017, the region’s largest industry event.
“From smart street lights to a fully-immersive screen experience in cinemas or stadia, LED displays are transforming citizen and guest experiences across the Middle East. LED displays are cost-effective, support sustainability, and can provide a crystal-clear viewing experience,” said Christopher Danley, Executive Vice President of Sales at Unilumin, the United States-based LED manufacturer. At InfoComm MEA, Unliumin will showcase its UpanelS, which won the best digital signage award at the recent InfoComm global event in Las Vegas.
Behind the scenes, Smart City authorities and mega-event organizers increasingly need the oversight delivered by the sophisticated city-wide or event-wide real-time dashboard of services found in modern control rooms.
At InfoComm MEA 2017, global electronics manufacturer Mitsubishi Electric will showcase its lineup of control room videowall display technologies. Mitsubishi Electric’s participation will be led by its latest innovation, the direct view narrow pixel pitch LED display screen VS-15NP160 - the only system designed specifically for command and control applications.
“In the Middle East and around the world, control rooms provide the essential infrastructure to enable Smart Cities or mega-events to run smoothly. Control room displays face high demands – they need to be crisp, clear, readable, and 100 percent reliable but also comfortable to view all day long,” said Steve Simpson, Business Development Manager at Mitsubishi Electric Dubai.
Knowledge Exchange at InfoComm MEA Summit
At InfoComm MEA, more than 500 attendees are expected to gain industry-leading insights about industry trends and global best practices during the InfoComm MEA Summit.
Industry associations will lead conversations on how professional audiovisual and experiential communications can transform every business, with each partner hosting a half-day conference.
The Association of Professional Interior Designers “Smart Interiors” seminars (6 December) will explore how audiovisual experts and interior designers can collaborate. The International Live Events Association’s “Creating New Wow Moments” Forum (5 December) will focus on how event organizers can engage with event participants. The Virtual Reality/Augmented Reality Association’s “The Immersive World” Conference (5 December) will discuss how these technologies are transforming industries.
Event participants can also attend a wide range of AVIXA Seminars on additional topics.
The 7th InfoComm MEA will run from 5-7 December 2017 at the Dubai World Trade Centre. For more information and to register for free, visit www.infocomm-mea.com.
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm tradeshows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Additional information is available at
Dubai World Trade Center
The Dubai World Trade Centre has played a pivotal role in the growth of international trade for the Middle East, ever since our inauguration in 1979. Then, it was through the landmark 39-storey Sheikh Rashid Tower. Today we are the region’s largest purpose-built complex for events and exhibitions.