Georges Kern Discusses the Luxury Market in the Middle East at Breitling event in Dubai

Press release
Published March 6th, 2018 - 09:49 GMT
Georges Kern, CEO Breitling
Georges Kern, CEO Breitling

Georges Kern, newly appointed CEO of Breitling recently came to Dubai to introduce the brand’s next chapter as he outlined his vision for the world’s leading luxury watch brand.

During his Roadshow, Georges discussed the changing face of the industry, as well as the brand’s rich heritage and its direction as he mapped out his vision as the new global CEO.

In his new position, Georges Kern’s mission is to foster the global development of one of the world’s most established watch manufacturers, and to focus on further developing Breitling’s digital and retail footprint, in particular with a view to accelerating growth in the important Asian markets.

With a heritage dating back to 1938, the Breitling event also showcased Breitling’s precision watchmaking techniques, innovations and pioneering achievements, with the Navitimer 8 also being presented for the first time in the region during the Roadshow.

The event was the Middle Eastern stop on Breitling’s international tour, which debuted in Shanghai in late January and which recently included New York.

Please click on the following video to learn more about Georges Kern’s views on the luxury market:

English downloadable Vimeo:

English download Wetransfer link:

Background Information


Breitling celebrates the collective spirit of squads united in pursuit of their mission. Fuelled by camaraderie and driven by purpose, we accomplish more together than we could alone. Over the coming months we will feature a series of exceptional squads made up of leading figures from the worlds of aviation, exploration, cinema, and sport.


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