The GMC Desert Fox Powers Into IGN Convention 2017

Press release

Published December 14th, 2017 - 06:55 GMT

The GMC Desert Fox Concept Truck will make a special appearance at one of Dubai’s most anticipated events of the year.

One of the most talked-about and eye-catching concept cars of the year, the GMC Desert Fox Concept Truck will make a special appearance at one of Dubai’s most anticipated events of the year, the IGN Convention, on Friday 15 December 2017, at Hub Zero, City Walk, Dubai.

As thousands prepare to gather at IGN Con to celebrate and share their passion for all things video games, movies, comics and pop culture, GMC’s Desert Fox concept is itself a potential automotive legend in the making, exuding its own unique blend of style and power.

Imagination and creativity are at the heart of the appeal of IGN Con, and the Desert Fox offers visitors both in spades. Echoing the look and feel of the classic 1970s Desert Fox from which it derives its inspiration, the Desert Fox concept equally delivers real-life ruggedness courtesy of the Sierra 1500 on which it is based.

Background Information

GMC

Built on the philosophy of ‘We are Professional Grade’, which celebrates GMC vehicles and customers - people who passionately live life to a higher standard - GMC has manufactured pickups since 1902. With a rich heritage in the Middle East that spans more than 115 years, the brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.