Grohe names new Middle East, Africa president

Press release

Published May 30th, 2017 - 09:23 GMT

Renu Misra, nw president of Grohe for the Middle East, Africa and East Mediterranean region

Grohe, one of the world’s leading providers of sanitary fittings and a global brand dedicated to providing innovative water products, has appointed Renu Misra as the new president of Grohe for the Middle East, Africa and East Mediterranean region.

In her new role, Misra will represent Grohe Group’s interests in the region - reporting directly to Michael Rauterkeus, CEO of Grohe AG, said the company in a statement.

She joined the German sanitary fittings giant in 2010 as chief financial officer for India operations and was then promoted to the post of CEO (Grohe India Business) leading sales in the country and the subcontinent region.

Misra’s managerial and organisational capabilities in delivering robust results in challenging markets has resulted in significant growth of business, said the statement.

Her recent role was as general manager of Lixil Water Technology (LWT) for India and Sub continent where she was handling Grohe and American standard brands, it added.

Source: (Trade Arabia)

Background Information

GROHE Middle East

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and a global brand, dedicated to providing innovative water products.

For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.