GROHE takes over the Middle East

Press release

Published July 23rd, 2015 - 10:15 GMT

GROHE

GROHE, the world leading German manufacturer in sanitary fittings strengthened its leadership within the Middle East region through continued expansion and dedicated commitment to introducing luxurious water experience into major projects in the region.

Since the early 1970’s, GROHE in the Middle East has operated successfully in the project sector by implementing successful business strategies where products are delivered with the highest standard of innovation for faucets, fittings, showers and systems, which have long become integral elements of bathrooms and kitchens. This is best reflected in the company’s current evolution into a supplier of complete bathrooms, something that has become possible by fusing the company’s rich experience in water fittings with the long-standing ceramics expertise of its partner, LIXIL.

For many decades, GROHE has been the brand of choice amongst prominent architects and clients both regionally and around the world. GROHE fittings harmonize objectivity and emotion. Sensual minimalism, supple curves alternative with simplicity to ensure the perfect flow of water and utmost comfort.

GROHE is redefining the standards in innovation with a firework of products to meet the increasing demands of the market. Users of GROHE products feel the difference on a daily basis when they get to enjoy water as encapsulated in the slogan “Pure Freude an Wasser”.

In terms of aesthetics, GROHE SPA® offers a selection of design collections, personalized concepts and natural lifestyle accessories to convert any bathroom into a personal spa.

The latest list of iconic projects makes it easy to understand why: Hilton Hotel, Versace Tower and Galleria Hotel in KSA, Adnoc HQ Tower, Meydan Millennium Heights and DAMAC Heights in UAE, the ISF and Kempinski The Pearl in Qatar, Movenpick Pyramids Hotel, Four Seasons Nile Plaza Hotel in Egypt, Salalah Rotana Resort in Oman, and Bristol Hotel, Versace Towers in both Beirut and Jeddah. These projects are only a few and represent GROHE’s commitment to providing uncompromised quality standards and sustainability considerations with cutting edge design.

As Masters of Technology since 1873* GROHE’s passion for water goes hand in hand with uncompromising German quality as well as innovative drive, technical expertise, precision engineering and dedication to timeless design.

Background Information

GROHE Middle East

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and a global brand, dedicated to providing innovative water products.

For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.