Group Partnership Wins Back DEWA Account in Five-Way Pitch
Group Partnership, a WPP company, has won back the DEWA creative services account following a five-way pitch.
The Dubai-based agency has been appointed to create and implement a plethora of communications supporting DEWA’s business, with a key focus being their innovation and sustainability agendas as the organization gears up for Expo 2020.
Group Partnership has previously had a long-standing relationship with the brand. During that time, the agencypioneered multiple initiatives that raised the creative bar of the organisation. In addition, the concept of an agency satellite office stationed at the DEWA offices helped a range of departments with their operational efficiencies.
Rahul Nagpal, Chief Executive Officer of Group Partnership commented: “We are delighted to be appointed by DEWA once again. With the Expo around the corner these will be exciting times. We can’t wait to get started and create the magic all over again.”
Dubai Electricity and Water Authority
The Dubai Electricity and Water Authority (DEWA) was formed on 1 January, 1992, by a decree issued by His Highness Sheikh Maktoum bin Rashid Al Maktoum to take over and merge the Dubai Electric Company and the Dubai Water Department that had been operating independently for several years until then.